SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Google’s Patrick Thomas Announced as Keynote Speaker at SES San Francisco

The SES Conference & Expo series, which provides education for today’s experienced marketing and advertising professionals, has announced that Patrick Thomas, Policy Specialist at Google, will be keynote speaker at SES San Francisco on the morning of Thursday, Sept. 12, 2013. SES San Francisco, which features a completely renovated agenda on paid, earned, and owned media, will be held Sept. 10-13, 2013, at the San Francisco Marriott Marquis.

Patrick Thomas, Policy Specialist, Google (Photo: Business Wire)

Patrick Thomas, Policy Specialist, Google (Photo: Business Wire)

Mike Grehan, Global VP of Content at Incisive Media, Publisher of Search Engine Watch and ClickZ, and Producer of the SES International Conference Series, said, “We’re excited to have Google’s Patrick Thomas as our morning keynote speaker. He is a specialist on Google’s User Policy team, where he is the policy lead for Search. In this role, he oversees the development of policies for Google’s suite of search products. Prior to Google, he was a senior advisor for international trade, technology and IP policy at the British Embassy in Washington, DC. He holds a master's degree in International Political Economy from the London School of Economics and a bachelor's degree in Foreign Service from Georgetown University.”

Grehan added, “The title of Patrick’s morning keynote at SES San Francisco is: ‘Design Your Own Search Engine: Lessons from Tough Calls on Content at Google.’ He will tackle the question: ‘What would you do if you were charge of your own search engine?’ In an interactive panel, he will walk through some of the tough calls and difficult policy decisions you would need to think about as you try to organize trillions of web pages online.”

SES San Francisco 2013 is offering an early-bird savings of up to $300 for attendees who register for a conference pass by Thursday, Aug. 15, 2013.

About SES San Francisco

SES San Francisco returns this September with a completely renovated agenda with 5 new tracks focusing on paid, owned, earned, business intelligence, and integrated marketing. Led by industry practitioners and innovators, the SES educational program is designed to help marketing professionals, brand advertisers, agencies, and business leaders meet their needs regardless of their experience level.

The event’s expert faculty will guide attendees through the consumers’ path to purchase and help them understand the optimal channels in making meaningful decisions based on their data. Attendees will discover the essential steps needed to integrate their paid, owned, and earned media to gain quality traffic, positively impact conversions, and boost customer acquisition.

For more news and event updates, please visit the SES San Francisco website at http://sesconference.com/sanfrancisco/.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on educating today’s digital marketing and advertising professionals. The SES sister brands include ClickZ, the provider of digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.

For more information, visit www.incisivemedia.com.

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