|By Business Wire||
|August 6, 2013 09:06 AM EDT||
Bislr announced today that Salesforce.com and Oracle veteran Peter A. Stern will join its leadership team as Chief Revenue Officer. Today’s announcement comes on the heels of Bislr's recent appointment of Marcia Kadanoff as Chief Marketing Officer. Launched earlier this year, Bislr is the industry’s first software as a service (SaaS) solution that enables marketers to generate qualified leads faster, from every medium, on every channel – by simply using its all-in-one intelligent marketing platform.
"Bislr wants to do for marketing what Salesforce.com did for sales – and with the huge traction we’ve seen since our February launch, we needed someone who could dive in full-speed to both sustain and accelerate that growth,” said Michael Sharkey, CEO & Co-Founder of Bislr. “I knew Peter Stern was the right person for the challenge the moment we met. He not only ‘got’ what we were trying to do, but he has proven over and over that he can build high-performing teams singularly focused on selling innovative SaaS solutions.”
Bislr is setting a new benchmark for how enterprise applications should perform. Its unique blend of cutting-edge marketing tools that are simple enough for anyone to use, makes developing multi-channel marketing campaigns trivially easy.
“Marketing technology today is a lot like CRM of the old days; it’s a field ripe for innovation,” Stern added. “Marketers everywhere are trying to slim down all the various point solutions for email, landing pages, lead nurturing and A/B testing. They’ve learned the hard way that although they may sound great, they’re a nightmare to actually work with – and rarely show the ROI of their efforts. Bislr is that all-in-one platform that marketing professionals are searching for and I’m thrilled to help bring it to the market.”
Stern brings over 17 years of executive leadership experience selling in the enterprise sector. Throughout his career, he has consistently established sales models that generate high growth through consultative selling so as to drive customer success.
Stern previously served as the Vice President, Enterprise Corporate Sales at Salesforce.com and the Regional Manager for North America at Oracle. At Salesforce.com, Stern led the West Coast development and growth of a new direct sales division. At Oracle, Stern was ultimately responsible for the management of a North American field sales organization, evangelizing Oracle’s embedded infrastructure technology within the Independent Software Vendor (ISV) community. Prior to joining Bislr, Stern served as the VP of Sales at Kenandy, the leading provider of cloud ERP applications for global manufacturing.
Bislr’s all-in-one intelligent marketing platform enables marketers to immediately create, optimize and manage cross-platform marketing campaigns (web, mobile, social, offline) including landing pages, lead nurturing campaigns, campaign/microsites, and websites. With Bislr, digital marketers can create, deploy, and measure the impact of their marketing campaigns without necessitating the involvement of IT. Bislr's all-in-one intelligent marketing platform enables drag & drop creation, makes all assets immediately available via social and mobile channels, and supports real-time testing and analytics. Customers include Cambium Technologies, DocuSign, O&L Leisure, and Sol Republic. Bislr's all-in-one intelligent marketing platform can be used either on a standalone basis or in conjunction with enterprise offerings including Demandbase, Eloqua, NetSuite, and Salesforce.