SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

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Picture.com and WedPics Put Pictures Back in Newlyweds' and Guests' Hands With One-of-a-Kind Photo Books

Integrated Offering Frees Photos From Smartphones and Computers for Creating Beautiful Keepsakes

RALEIGH, NC--(Marketwired - August 06, 2013) -  Picture.com and WedPics, the personalized photo-sharing app for weddings, have launched a new way for newlyweds to celebrate the big day with premium quality, fully customizable photo books. While many couples, wedding parties and guests spend hours culling pictures from various social and digital repositories after a wedding event, the joi­­nt offering from Picture.com and WedPics merges the appeal of a traditional wedding album with the ease of crowd-sourcing and sharing photos online.

Together, Picture.com and WedPics are bridging the gap between digital and physical with professional quality, easy-to-produce keepsakes that can be created using pictures in the WedPics app. Picture.com extends the WedPics user experience by allowing the wedding party, families and guests to create custom photo books from the photos that everyone captured to celebrate the occasion.

"WedPics is a very fun, very special app that my friends love using, and now with Picture.com, I get to take that virtual gallery into reality," said Rachel Axelrod, a WedPics user among the first to use the Picture.com integrated site. "I like that I can arrange the pictures how I want, use the font that I want, make the book the color I want and other custom features that reflect the theme of our wedding. It really serves as a wonderful gift for either the couple or for someone that helped make their day so special."

"Picture.com allows people to celebrate and preserve life's greatest memories, and a marriage is right at the top of that list," said Shawn Barber, vice president, product management, Lulu. "Partnering with WedPics has enabled us to deliver a highly-collaborative customer experience and professional-quality books to capture photos that newlyweds may have otherwise not been able to cherish. Picture.com photo books created with WedPics pictures bring people together through sharing memories and telling stories across generations. "

Launched in 2012, WedPics provides a personalized, private social network that allows photos from any wedding or wedding-related event, such as showers and parties, to be collected in a single digital location, capturing the entire wedding experience. WedPics's network of over 350,000 users share more than 29,000 photos every day, or 1 photo every 3 seconds. In addition to weddings, users have been choosing WedPics for events such as Bar Mitzvah's, corporate parties and family reunions.

"We've heard our customers' request for a way to enjoy the photos their guests shared via WedPics in a tangible way," said Justin Miller, CEO and co-founder, WedPics. "Now, brides, grooms, the entire wedding party and their guests are able to share photos taken with their phones and cameras in one central location. The ability to create a memory book with all these pictures means newlyweds can have a truly one-of-a-kind keepsake that chronicles their journey from getting engaged to bridal showers to the wedding day and honeymoon through not only their own, but their friends' and families experiences."

By clicking the "Create a Photo Book" button, a WedPics user is taken directly from their digital photo album in WedPics to http://www.picture.com/wedpics. The user can select from three different photo book options to make their custom keepsake, having full access to all of their WedPics photos direct from the picture.com photo book.

Both Picture.com and WedPics are based in Raleigh, NC.

About Lulu's Picture.com

Since 2002, Lulu has enabled authors in more than 225 countries and territories to self-publish nearly two million publications with Lulu.com. To extend our mission of sharing experiences and telling stories through words and pictures, Lulu introduced Picture.com in 2013 with the objective of letting individuals and businesses celebrate and enrich relationships by creating custom photo books, calendars and more. Picture.com unifies a fragmented photo specialty space by providing the only professional-quality photo books to the DIY photo album creator, delivering everlasting keepsakes and memories. With our business-to-business offering, Picture.com extends customer and engagement and the brand experience by pairing professional imagery with those captured by guests and visitors for a premium quality, one-of-a-kind memento.

About WedPics

WedPics is a free mobile and web application that allows couples to instantly capture photos from their wedding guests. Since their debut in August of 2012, over 80,000 couples worldwide have signed up, bringing 350,000 wedding guests to the platform. WedPics has been used to capture photos from events like engagement parties, bridal showers, the ceremony, reception and even the honeymoon, while giving couples peace of mind that their memories are secured and private. With over 29,000 photos uploaded every day, WedPics is the #1 photo-sharing app for weddings.

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