|By Business Wire||
|August 7, 2013 04:00 AM EDT||
SMC4, the world’s first social media content management tool, today calls on bodies within the Emergency Services sector to embrace social media, but ensure they are managing their communications securely.
Consumers are increasingly looking to engage with police, fire and ambulance departments through the likes of Facebook, Twitter and LinkedIn. However, not only is there the danger of messages that need urgent attention being lost amongst hundreds of others, but also the risk of not complying with local and national guidelines. The result is that all organisatons must be mindful of malpractice and possible litigation as a result of social media communication.
Michael Veenswyk, CEO, SMC4 said: “Emergency services are increasingly turning to social media to interact with their respective communities. However, every organisation, especially public ones, such as the emergency services need to be able to capture, control, and communicate compliantly on social media channels”
SMC4 facilitates this, allowing the Emergency Services to communicate with their communities by offering a safe forum, which is instantly scalable in time of need and emergency. SMC4 allows these organisations to instantly share public safety message and, crucially, identify and prioritise the most pressing Facebook and Twitter messages, so the correct owner is notified immediately. This ensures the emergency is dealt with in a more rapid, but controlled manner.
SMC4 is already being used by police services across the world to ensure efficient management of social media communication. Whether it be deleting abusive messages on their Facebook pages (and therefore avoiding taking the page down), managing social media out of manned hours or prioritising messages of importance and scalability in times of crisis, SMC4 is increasingly being deployed to give complete control of social media.
Michael Veenswyk continued; “It’s a new dawn in communication for Emergency Services. The advent of social will make them more responsive and active than ever before, but with opportunity comes challenges. That is why SMC4 is a genuinely valuable tool for this sector – it will prioritise the messages that need attention and bring communities closer together. We’ve already seen departments using it effectively. Social cannot be ignored and the organisations that get to grips with it, in a compliant fashion, will reap the benefits.”
For more information on SMC4, please visit here
SMC4 is a social media marketing service for business and ensures all social media communication remains compliant with company and government regulatory requirements, as well as controlling security requirements and corporate policy mandates.
Effectively, it enables organisations to take advantage of the opportunity social media offers and allows companies to capture social media communication to respond to customer needs, ensuring two-way, real-time communication.
It controls company-wide social media communications, and also fits straight into existing company workflows.