|By Marketwired .||
|August 8, 2013 09:00 AM EDT||
REDWOOD CITY, CA -- (Marketwired) -- 08/08/13 -- Bunchball, the pioneer and market leader in gamification, and social business agency 7Summits today announced a joint effort to bring the motivational power of gamification to more organizations by driving sustained engagement and loyalty on employee and customer social business communities, and extending that engagement to Facebook, Instagram and Twitter.
As part of a new partnership, 7Summits will offer Bunchball's acclaimed gamification solutions, including its Nitro platform, to the growing base of 7Summits clients. 7Summits, a prominent Jive Software reseller named Jive's Partner of the Year for 2012, already offers the Jive Advanced Gamification Module powered by Bunchball.
The alliance means 7Summits can design and implement social business communities that keep members engaged and participating, and that reward high-value behaviors such as collaborating more with colleagues, downloading training content, starting or following discussion threads, and answering questions posted by fellow members.
Additionally, 7Summits clients can now use Bunchball Nitro's optional social media capabilities to create social environments that extend beyond their immediate community platform. With these features, companies can monitor what community and non-community members are saying about them on social platforms in real time, incentivize consumers to interact with them online or in-store, share latest product or service experiences via Twitter or Facebook, and post brand-related images or videos on Instagram.
"At 7Summits, our teams blend great social experiences with innovative technology to create impact for our clients," said Rob Murray, senior vice president, 7Summits. "Adding Bunchball's powerful gamification platform to our arsenal is crucial to creating social business experiences that resonate with users no matter where they go -- and that build lasting loyalty for our clients, their brands and their workplace cultures."
Gamification is built around proven motivational techniques that trigger every person's innate desire for progress, recognition, competition and community -- and in doing so, motivate users to work smarter, share more and collaborate better. Using Bunchball's award-winning gamification solutions, companies can motivate and reinforce high-value behaviors that drive business performance, such as more reviews from customers, faster resolution times from call center employees, or deeper product knowledge from partners.
"We're delighted to join 7Summits in helping build what every company wants from their social business community: loyalty," said Ken Jones, vice president of Strategy and Corporate Development, Bunchball. "By motivating users to engage more within the community and then share their experience across their favorite social networks and media platforms, 7Summits' clients can amplify the benefits they gain from persistent engagement. We look forward to jointly helping these companies shape the behaviors of the audiences they care about most."
7Summits, www.7SummitsAgency.com, is a social business agency founded in 2009 to help companies engage customers, partners and employees to help grow their businesses. 7Summits solutions deliver top line revenue growth and bottom-line productivity improvement by focusing on both consumer influence and employee collaboration. The company works with numerous Fortune 500 brands to transform key business processes and become more fully networked enterprises. 7Summits offers deep expertise in social business strategy, community experience design, platform development and integration, as well as community activation.
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.