SYS-CON MEDIA Authors: Pat Romanski, Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith

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Gnip Becomes Exclusive Provider of Klout Topics

New Klout Offering Makes Commercially Licensed Klout Data Available

BOULDER, CO -- (Marketwired) -- 08/08/13 -- Gnip, the world's largest and most trusted provider of social data, partnered with Klout, the standard for online influence, to become the exclusive provider of Klout Topics, as well as the exclusive distributor of commercially licensed Klout data, allowing Gnip customers to confidently leverage Klout data in enterprise grade social data applications.

As part of this new agreement, Gnip will make Klout Topics exclusively available to its customers. Providing Klout Topics adds context to Klout Scores showing not only how influential someone is online but also the areas in which they have the most influence, and now Gnip's customers will have access to almost 400 million scored Klout profiles and approximately 7,000 Klout Topics. For Gnip's customers providing CRM and online engagement solutions, this data provides invaluable, actionable insight about inbound leads, customer service inquiries and interactions with fans.

"When it comes to determining online influence, our customers are incredibly hungry for more context about users, and working with Klout to provide Klout Topics means we can provide that," says Chris Moody, CEO of Gnip. "For Gnip, providing commercially sustainable social data is a must. This partnership ensures our customers can make the long-term investment to add deep integration of Klout into their enterprise applications."

"Gnip has been an amazing distribution partner for Klout for the last three years. As an example, Klout scores are now displayed on the dashboards of the majority of major brands and a lot of that credit goes to the 60 billion Klout scores Gnip delivers each month to their customers," says Matt Thomson, VP Business Development and Platform. "Providing Klout Topics and a commercial licensing agreement exclusively via Gnip is a logical evolution to our partnership. We can't wait to see how the enterprise ecosystem takes advantage of these powerful new capabilities."

"Klout is playing a crucial role in helping brands understand their customers," says Leslie Jordan, Senior Product Manager at Lithium. "The addition of Klout Topics makes it even easier for Lithium to help our clients learn more about their customers and build engaging social customer experiences."

Gnip will be introducing its Klout offering, which includes Klout Topics in addition to Scores as well as commercial licensing terms that provide the ability for companies to store data longer than Klout's standard seven days. Gnip now exclusively offers its customers permission to archive Klout data consumed via Gnip's Twitter data streams and use it for historical analysis in addition to realtime use cases.

Klout, a customer of Gnip for more 3 years, is also joining Plugged In to Gnip, Gnip's certification program for industry leaders committed to building their solutions on sustainable, complete and reliable social data.

For more information about receiving access to the Twitter Firehose with Klout Scores and Topics, please visit Gnip.com/Klout.

According to Klout, Gnip is influential in Twitter, Social Media and Boulder.

About Gnip:
Gnip is the world's largest and most trusted provider of social data, serving customers in a range of industries from social media monitoring and business intelligence to finance and government. Gnip's customers deliver social media analytics to over 95% of the Fortune 500. Gnip delivers more than 120 billion realtime social data activities each month, providing access to data from dozens of sources including Twitter, Tumblr, Foursquare, WordPress, GetGlue, Disqus and more. For more information, email [email protected] or visit http://gnip.com.

About Klout:
Klout was founded in 2008 to help everyone understand and be recognized for their influence. With the world's most recognized and accurate influence measurement platform, Klout analyzes data across multiple channels, including Twitter, Facebook, LinkedIn, Bing, Foursquare and Wikipedia. With that information, users get a daily Klout Score between 1-100, and insight into their individual influence. Klout for Business helps marketers from the world's largest brands such as Disney, Audi, Turner, Microsoft and Starbucks to find and engage the key influencers in their audience. Klout is based in San Francisco, CA.

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