|By Marketwired .||
|August 12, 2013 12:53 PM EDT||
MAPLE GROVE, MN -- (Marketwired) -- 08/12/13 -- The Credit Union Executive Society (CUES) has awarded TopLine Federal Credit Union first place in the Coordinated Campaign category in its national Golden Mirror Awards, that included at least three different forms of marketing media and measurable results. The credit union brings home a first place to Minnesota for its coordinated home equity advertising.
Entrants from all over the United States and Canada were evaluated on creativity, design, copy, effectiveness and measurability. TopLine's campaign was selected from over 500 entries with credit union assets from $250-$700 million.
The "Looking to spruce up the place? Color yourself financed" home equity campaign supported the importance of helping credit union members save with low rates and no closing costs. Whether it be a new coat of paint or four entirely new walls... or anything in between, home equities can be an affordable way for members to get projects done, with the interested potentially being tax-deductible.
"We are pleased to be honored by CUES for our marketing outreach efforts, which educated members on the benefits of making the right loan decision to fit their individual needs, along with helping to save a bit in the process too," said Harry Carter, President and CEO, TopLine Federal Credit Union. "Most importantly, TopLine is dedicated to helping our members and the community make solid financial decisions. And it's a bonus to be recognized for our marketing creativity in delivering those messages."
Winners will be announced in the October issue of Credit Union Management magazine and in a special email to Credit Union Times subscribers.
For more about the awards, and to view TopLine's winning entry, as well as other winning campaigns, visit http://cuesgma.org.
CUES is an international membership association for credit union executives, directors and future leaders. For more than 50 years, CUES has provided quality professional development to support the leaders of the credit union industry. For more information visit www.cues.org.
TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota's 13th largest, with assets of more than $340 million. Established in 1935, the not-for-profit cooperative offers a complete line of financial services from its five locations -- in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul's Como Park -- as well as by phone and online at www.TopLinecu.com. Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members.
Vicki Roscoe Erickson
Assistant Vice President, Marketing
TopLine Federal Credit Union