|By Business Wire||
|August 12, 2013 04:33 PM EDT||
Today’s online consumers are presented with an overwhelming number of opportunities to engage with a brand, posing a challenge for digital marketers to make their messages stand out, identify what influences a purchase and uncover high-value customers.
Addressing these common challenges, Matt Spiegel, GM Americas for MediaMath, will take the stage at eTail East 2013 on Tuesday, August 13th at 11:45 a.m. During his presentation, entitled “Demystifying Your Marketing Challenges,” Spiegel will discuss how the comprehensive consumer data available today enables marketers to create customer-centric programs that align with a consumer’s individual needs and behavior. He will also explore the technology solution that empowers them to do so at scale, generate a greater return on ad spend and build customer loyalty.
Attendees are encouraged to visit booth #604 to inform MediaMath about their own retail marketing challenges, as well as participate in a survey to gain real-time insights about the challenges of their peers. Booth visitors will also have the opportunity to meet the famed Philadelphia mascot, the Phillie Phanatic, who will be will be serving a tasty snack.
eTail East 2013, the leading conference for digital retail practitioners, is scheduled to take place from August 12th through 15th at the Philadelphia Marriott Downtown.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath’s TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.