|By Business Wire||
|August 13, 2013 05:07 AM EDT||
AdTruth, the global leader in securing digital relationships, today announced the appointment of James Collier as Regional Managing Director of EMEA.
Collier will be London-based bringing with him almost 13 years of expertise in digital media. Collier will help drive AdTruth’s fast growth in EMEA and cement its position as a global leader in providing privacy assured device recognition technology solutions.
“We’re delighted to welcome a digital specialist like James to the team,” said General Manager and Vice President, James Lamberti. “Collier will be responsible for growth and operations in EMEA, and will further strengthen our credentials in Europe as the first and only recognition technology to receive TRUSTe’s TRUSTed Data Collection certification.”
Collier began his career at startups in mobile and business intelligence, before working for household names including News Corp, where he operated across various properties including News UK (formerly News International), IGN Entertainment and Fox Interactive Media. Prior to AdTruth, James was European Business Development Director at YuMe, a digital video advertising solution provider where, alongside his previous roles at Badoo and Google, he honed his digital expertise.
“It’s a really exciting time to be joining AdTruth”, commented Collier. “As cookies continue to fall out of favour with both consumers and advertisers, AdTruth’s device recognition technology fulfills a strong need in the marketplace for a forward thinking solution that provides universality in both privacy, as well as on platform, whilst delivering tangible benefits in performance. I’m thrilled to be joining at a time of significant expansion and in bringing new like-minded partners to the AdTruth family.”
A division of 41st Parameter. In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance.
AdTruth, the company's digital media division, gives marketers a new and better way to recognise and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.