|By Business Wire||
|August 13, 2013 10:12 AM EDT||
Ifbyphone, the leader in voice-based marketing automation, today announced the release of “Marketer’s Guide to Call Tracking for Google SEO and PPC,” an informative new eBook that explains how businesses can improve their ROI from Google by attributing the source of inbound phone calls back to specific Google searches. The guide also includes tips on how to improve Google organic search rankings and paid search ad results.
Marketers today rely on Google to generate web visits and marketing leads. An essential component of a successful Google SEO (search engine optimization) and PPC (pay-per-click) ad strategy is the ability to accurately measure results, and that includes being able to identify if an inbound call came from a specific Google organic search or paid ad, and if that call went on to become revenue. By understanding what keyword search terms, ad copy and landing page variations are driving inbound calls and revenue to their business, marketers can make more intelligent decisions on what keywords to optimize for SEO and what ads and landing pages are working or need updating for PPC.
“Google’s ubiquity in search gives marketers a tremendous vehicle to generate website traffic, leads and sales,” said Irv Shapiro, CEO of Ifbyphone. “But Google’s popularity has also ratcheted up competition for both organic page and ad rankings. With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance and beat competitors. Most companies are able to do this for web visits and landing page form downloads, but what happens if a lead from Google picks up the phone and calls you? Can you tell what keywords they used to find you, or if they clicked on an organic link or a paid ad? Can you even tell that they came from Google? This eBook explains how to track those phone leads back to Google searches and through to revenue in order to make SEO and PPC decisions that have a meaningful impact on your business.”
The guide explains how marketers can track inbound phone calls back to Google activity. It includes sections on:
- Improving content marketing with call tracking for Google SEO
- How tracking calls from Google mobile search differs from non-mobile
- Integrating call data in Google AdWords, Google Analytics and Universal Analytics results
- Using call data from Google to improve ROI from bid management software
- Preventing call tracking from negatively impacting your Google local search ranking
- How to use call data in A/B testing of PPC landing pages
- Using bid adjustments and Google’s RLSA (remarketing lists for search ads) to maximize your ROI from Google PPC
The eBook also includes appendices with information on best practices for improving Google SEO and PPC results, an introduction to Google’s Universal Analytics, and lists of helpful resources on what is new and important in Google search.
“Marketer’s Guide to Call Tracking for Google SEO and PPC” can be downloaded for free at the Ifbyphone website.
Ifbyphone, the leader in voice-based marketing automation (VBMA), connects, measures and optimizes sales and service calls for businesses and organizations. Ifbyphone’s VBMA solutions capture and manage phone leads and information that often slip through the cracks of traditional marketing automation and CRM software solutions.
The Ifbyphone product suite is a set of software-as-a-service applications including call tracking, hosted IVR (interactive voice response), call routing, virtual call center and voice broadcasting. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics, and SaaS and technology. For more information, visit www.ifbyphone.com.
Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. Google is a trademark of Google, Inc. All other trademarks are the property of their respective owners.