|By Marketwired .||
|August 13, 2013 01:32 PM EDT||
NEW YORK, NY -- (Marketwired) -- 08/13/13 -- DIAMYNT, the clinically proven toothpaste formulated to preserve and protect porcelain and bonding celebrates one year presence in the marketplace. The product, sold in dental offices and on www.myntsmile.com, also fights cavities and tooth decay on enamel. It was invented by Lisa Marie Kao, a New York dental hygienist who saw an unmet need for her patients who sought a non abrasive toothpaste to protect and preserve their porcelain veneers and bonded teeth. Ms. Kao collaborated with top dentists, chemists, and advisors and brought DIAMYNT to the marketplace last summer. It's been on the market for one year.
"This first year was very exciting. Bringing DIAMYNT to market was my way of providing patients and dentists a viable solution for millions of people who spend thousands of dollars on their smiles," explains CEO & Inventor Lisa Marie Kao. "I'm so excited for what lies ahead. It's been a whirlwind of meetings and the brand is poised for very big things such as a line extension to feature mouth wash which will lead to availability in brick and mortar and additional on-line stores. 2013 is the year for this brand to go big," continued Ms. Kao.
DIAMYNT has been used by Jill Zarin and her husband Bobby of "The Real Housewives of New York City." The product was also received by Actress Sandra Bullock, Actor Patrick Wilson and CNN Host Soledad O'Brien. It's already gained interest from Bergdorf Goodman, Neiman Marcus, Sephora, HSN, Dillard's, Blue Mercury and power dental distribution company Henry Schein.
Ms. Kao is also being mentored by Dr. Bob Ibsen, founder of REMBRANDT toothpaste, which was the first whitening toothpaste available to market. "I am impressed with all Ms. Kao has accomplished through her MyntSmile Brand. We met on several occasions and she is very an ambitious young lady. I look forward to teaching her how to make a lot of money on toothpaste," offered Ibsen -- who made an estimated $100 million when REMBRANDT was purchased by Gillette in 2004 which was then later acquired by Johnson and Johnson in 2005.
What will the next year bring? 2013 will bring a lot of sales and national exposure. At this point, the company is entirely self-funded. Ms. Kao is open to taking on investors but plans to maintain full control. "My strength is that I have been able to seek out and connect with the right people to make MyntSmile and DIAMYNT a reality. I'm completely self-funded so the deal has to make sense. I have been approached numerous times but I am not handing over my company. I would rather follow in the footsteps of what Dr. Ibsen did with REMBRANDT, get into retail stores and then see what offerings come from there."
About DIAMYNT by MyntSmile:
DIAMYNT is a clinically proven toothpaste designed to maintain the long term beauty of porcelain and bonding, while it helps fight decay on tooth enamel. It promotes up to 20% more gloss than a conventional toothpaste and showed a 27% reduction in tooth decay in clinical studies.
MyntSmile's proprietary low abrasion formula used in DIAMYNT helps to maintain the gloss and luster of both porcelain and bonded restorations. This formula keeps the surface layer from becoming lifeless and dull making teeth less susceptible to more stain, tartar and plaque. Made with fluoride and xylitol, DIAMYNT has been clinically shown to help slow down demineralization of enamel and root cavities. The patent pending formula also freshens and whitens teeth by removing surface stains safely. Ms. Kao was presenting author for her abstract at the International Association for Dental Research Meeting 2012 and 2013. DIAMYNT has been published in major dental trade journals such as The American Journal of Dentistry, The Journal of Dental Research (online) Dentistry IQ, American Dental Hygiene Association, and Registered Dental Hygiene Magazine.
Founded in 2008, MyntSmile plans to roll out several product line extensions for the cosmetic dental patient focusing on "post care and maintenance." for the cosmetic patient in the near future. DIAMYNT is available at select cosmetic dental offices in and also available on www.myntsmile.com.
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For more information contact us at:
MyntSmile Oral Health Care Products
1-917- 753-5080 or
email us at Info@myntsmile.com