|By Business Wire||
|August 13, 2013 03:12 PM EDT||
The Trade Desk, Inc., a leading demand-side platform in real-time bidding, announced today that it has opened Central European headquarters in Hamburg, Germany. The office will serve as a sales and business center for clients based in Europe, with campaigns running globally. The office is The Trade Desk’s second to open overseas, with the first having launched in London earlier this year.
The Trade Desk’s CEO, Jeff Green, describes the company’s entry into the local German market as being led by client demand: “We have been privileged to serve international agency clients since our earliest days in real-time bidding, and it’s to the credit of our strong partners in Europe that we are now able to build up our staffing there. We are committed to providing agencies with the best demand-side buying technology in adtech, along with the exceptional client service we’re known for.”
Green added that he expects robust growth in the European, and German, markets in the near- and long-term, citing an IDC report published in October 20121 that puts European RTB spending at $2.5B by 2016, representing a CAGR of 62%.
Green cited this growth as a reason he believes Germany can lead the European market in leapfrogging US RTB adoption rates, a theory he put forward in an article recently published in Mediapost’s RTBInsider column. In that piece, Green suggested that consolidation of the agency environment – and a pull system of demand for RTB – would be key factors in “a quicker path to adoption” of a market where there is “more demand for publishers and better selection for buyers.”
“We are pleased to be on the ground in Hamburg, and we look forward to being part of the strong marketing industry growth in Germany,” Green concluded.
Green will be in attendance at DMEXCO Sept. 18-19 in Cologne, Germany.
For more information on hiring opportunities, or to request a demonstration of The Trade Desk’s demand-side platform, visit http://www.thetradedesk.com/.
1Citation: IDC, “Real-Time Bidding In the US and the World 2011—2016,” October, 2012.
About The Trade Desk, Inc.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices in New York City, Chicago, San Francisco, Los Angeles and Boulder, Col., and in Hamburg, Germany, London, and Singapore. For more information, visit: http://www.thetradedesk.com.