|By Business Wire||
|August 14, 2013 08:05 AM EDT||
StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprise marketers, today announced an upcoming webinar for enterprise marketers titled “Strategies for Using Social Data to Improve Digital Marketing.”
Produced in partnership with Gigya, the leading provider of social infrastructure for business, this free webinar will feature actionable strategies for identifying and leveraging social data to improve the performance of cross-channel interactive marketing campaigns.
Digital marketing veterans Shawn Myers of StrongView and Patrick Salyer of Gigya will participate in an interactive discussion on how the increasing amount of social data being created by consumers can be efficiently and effectively leveraged in highly targeted email and cross-channel marketing campaigns. From identifying the most valuable types of social data to acquiring and applying it to existing campaigns, this live event will provide actionable advice alongside detailed case studies from major brands.
Title: “Strategies for Using Social Data to Improve Digital
Date: Wednesday, August 21, 2013
Time: 11:00am PT / 2:00pm ET
Free Registration: www.strongview.com/socialdata
- How social data can impact email marketing performance
- The best types of social data to use in your email marketing
- Strategies for harnessing social data for other digital programs
- Best practices for acquiring social data
- Insights from top brands like LinkedIn, Dropbox and NFL.com
- Shawn Myers, Vice President of Marketing, StrongView
- Patrick Salyer, CEO, Gigya
StrongView is the cross-channel marketing software provider that gives enterprise marketers a stronger view of how to acquire and engage customers across email, mobile, social, display and web. Combining the strongest technology and proven marketing know-how, StrongView provides enterprise marketers unparalleled insight into how to deepen customer relationships and maximize results. The platform is offered as both SaaS and on-premise, allowing companies to deploy StrongView’s technologies in the manner that best fits their needs.
Based in Redwood City, CA, and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.