|By Business Wire||
|August 14, 2013 09:52 AM EDT||
A new product called Local LiFT engages shoppers with relevant daily promotions on Facebook, automatically delivering the right message to the right person at the right time. Local LiFT comes from BLiNQ Media, a technology and social media innovator of analytical tools for advertisers, and from ShopLocal, the leader in turnkey local@scale digital marketing solutions.
Local LiFT enables precisely targeted, dynamic social advertising creation, distribution and measurement at national scale for major retailers and brands.
“Local LiFT is truly one-of-a-kind,” said Luis Caballero, CEO of BLiNQ Media. “No other solution can provide this kind of automated ad creation with local level, market specific targeting. Retailers, consumer-packaged-good makers and shopper marketing teams have been looking for an effective solution that delivers local reach with both scale and efficiency. This is it.”
This story first appeared in AllFacebook.
The joint offering is the culmination of several months of market discovery and development to create an integrated solution that improves digital campaign performance. The result is a system that enables intelligent amplification of current promotions to local audiences via social media. This solution offers exponential shopper reach and added digital ROI by utilizing the vast penetration and path-to-purchase influence of social networks like Facebook.
“Our solution taps social media’s massive shopper reach and targeting capabilities to deliver a real-time local, social marketing capability for retailers and brands,” said Vikram Sharma, CEO of Gannett Digital Marketing Services and ShopLocal. “With Local LiFT, retailers and brands can now programmatically connect with shoppers on social networks to deliver relevant, local ads based on their interests and needs. It’s a marketer’s dream come true.”
Early customers include major national retailers and a top regional supermarket. Preliminary data has shown a 3-4% increase in measuring in-store sales lift year over year.
About BLiNQ Media
BLiNQ Media, a Gannett Company, is a technology and media innovator of analytical tools for advertisers. BLiNQ’s solutions deliver quality brand engagement at scale by driving rapid, measurable results with unparalleled audience insights. BLiNQ's Managed Services offering is powered by a robust, proprietary technology platform that fully automates complex campaign planning, setup, management, optimization and insights. Since 2008, BLiNQ has managed campaigns for more than 600 of the world's largest advertisers. For more information, please visit www.blinqmedia.com or www.facebook.com/BLiNQMedia or follow us at www.twitter.com/BLiNQMedia.
ShopLocal, a Gannett Company, is the leader in turnkey local@scale interactive marketing for retailers and brands. ShopLocal offers a complete suite of innovative digital advertising solutions to connect with shoppers along the path to purchase, driving measurable in-store sales and ROI. ShopLocal partners with more than 100 of the nation's top retailers, including CVS, Home Depot, Kohl’s, Lowe’s, Macy’s, Publix, Staples, Target, Walmart and Walgreens, to deliver localized promotions to shoppers at national scale through online circulars, display advertising, search, social media, digital out of home and mobile. For more information, please visit www.localatscale.com or follow us at www.twitter.com/localatscale.