|By Business Wire||
|August 15, 2013 09:30 AM EDT||
Retail Sense unveils its new brand, Aptaris™, fueling growth as a marketing enterprise management innovator. The change represents a milestone that marks its expanded capabilities. What began as a way to manage print production has grown into a suite for simplifying and streamlining the entire marketing enterprise.
“The new name, Aptaris, is derived from Latin and means to adapt, accommodate and fit, with a second meaning of being prepared,” said Tom O’Reilly, CEO and president of Aptaris. “With today’s announcement, we’re building on our successes and furthering the evolution of our company. The brand conveys both our approach to serving clients and the agility we provide to react and adapt.”
With the explosion of technologies and media, marketing management is exponentially more challenging. Aptaris addresses critical business issues:
More Messages to Manage. Once a few messages were broadcast on television, radio and print. Now companies micro-target one-to-one, across dozens of new media channels and change messages by the minute. Marketers now manage thousands of messages, targets and time periods.
Narrow Margins and Shrinking Reaction Time. Marketers don’t have the luxury of time to plan. Traditional competitors are tougher and more agile. New competitors with innovative business models and go-to-market strategies add pressure. The margin for error is narrower than ever. Companies need to know what is happening now and react immediately.
Big Data, Little Data — a Sizeable Challenge. The era of Big Data means companies are swimming in information from multiple sources including point of sale, price and inventory management, and demand forecasting systems, plus demographic, psychographic, and behavioral data. Bringing it all together is a challenge. Actually using it to make business decisions is an even bigger one.
Aptaris makes the connections that maximize and manage the marketing communication and promotion process from start to finish — turning these business challenges into opportunities.
Aptaris is a marketing enterprise management innovator delivering visibility and control of the entire marketing communication and promotion process. Aptaris connects systems and data, processes, and people so users can quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.