|By Business Wire||
|August 15, 2013 10:37 AM EDT||
GfK’s Natasha Stevens, Vice President of Digital Market Intelligence, has been selected to receive a 4 Under 40 Marketing Emerging Leaders Award from the Marketing Insights Council of the American Marketing Association (AMA). The prize honors young marketers and researchers who have already made significant contributions to the field, demonstrating leadership and continuing service.
Stevens will receive her award on September 10 at the AMA’s Annual Marketing Conference in New Orleans, LA.
At GfK, Stevens helps brands optimize touchpoints with target audiences and provides solutions designed to address the digital market landscape. Her work ranges from the evaluation of customer purchase journeys and social media participation to cross-media campaign measurement and digital campaign optimization.
Stevens also focuses on aligning and integrating digital research with more traditional forms, viewing digital platforms as an essential tool to uncover insights and engage with customers. She is currently working with GfK’s Health and Automotive teams on developing innovative new products that incorporate digital elements.
“We must address digital research as a crucial element of the overall solutions we deliver to address our clients’ problems,” said Stevens. “I am energized by the opportunity to bring digital elements to challenges centered on innovation, branding, customer experience, and shopper insights. I am thrilled to be honored alongside such distinguished colleagues in marketing and research.”
Stevens received her BA in Psychology from the University of Michigan and her MA in Organizational from Columbia University.
GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.