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Neopost and DMA Produce Guide to Successful Direct Mail

ROMFORD, ESSEX -- (Marketwired) -- 08/16/13 --

Editors Note: There is a photo associated with this press release.

Neopost, a leading solutions provider in the postal and related digital communications industry, has produced 'A Practical Guide to Creating Effective Direct Mail Campaigns' in conjunction with the Direct Marketing Association (DMA), to help businesses get more from their direct marketing budgets. The Guide contains useful tips on everything from creative and copy to data and offer strategies. It also covers the critical planning stage which is crucial to the success of any campaign.

The Guide details why many direct mail campaigns fail to hit the mark because of bad planning and targeting. Yet statistics prove that if all component parts of a campaign function properly together, direct mail is an effective marketing strategy, with 97 per cent of customers expressing a preference for direct mail to email, and 80 per cent of recipients admitting they open direct mail pieces. The Guide provides valuable insights in how to achieve success.

The Direct Marketing Association is the leading trade body for the direct marketing industry. The wealth of knowledge within the DMA is now available to readers of the Guide. The DMA website provides details to many of the creative agencies and designers that can help develop the creative material for mailings.

The Direct Marketing Association is the leading trade body for the direct marketing industry. The wealth of knowledge within the DMA is now available to readers of the Guide. The DMA website provides details to many of the creative agencies and designers that can help develop the creative material for mailings.

Commenting on the Guide, Phil Winfield, Head of Communications for Neopost stated, "We know that all businesses are looking for cost-effective methods of generating new business from existing and new customers and direct mail is a proven method of achieving that objective. This Guide gives business customers an overview of what needs to be considered when preparing direct mail campaigns. It will help whether you are looking to target 100 or 100000 customers and prospects."

To receive a free copy of the free guide visit www.neopost.co.uk/dmaguide.

About Neopost

Neopost is the European leader and number two world-wide supplier of mailing solutions. It has a direct presence in 29 countries, with 5,900 employees and annual sales of EUR1,070 billion in 2012. Its products and services are sold in more than 90 countries, and the Group has become a key player in the markets for mailroom equipment and logistics solutions. Neopost supplies the most technologically advanced solutions for franking, folding and inserting and addressing as well as logistics management and traceability. Neopost also offers a full range of services, including consultancy, maintenance and financing solutions.

Neopost is listed in the A compartment of Euronext Paris and belongs notably to the SBF 120 Index.

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