WESTBOROUGH, Mass., Sept. 25 /PRNewswire-FirstCall/ -- Applix, Inc. , a global leader of performance management applications, will host a webinar on how to be a champion of change, spreading the benefits of business performance management (BPM) beyond the finance department and across the enterprise.

Although applications that improve a company's overall performance often take root within the finance department, more organizations are recognizing opportunities to optimize performance across operations, sales and human resources. In fact, recent studies suggest that about 35 percent of enterprises are using BPM systems in departments other than finance. Already comfortable with forecasting and budgeting, finance departments have long used BPM applications to bring a much higher level of predictability into the business by improving forecasting through complex modeling and running "what-if" scenarios using large data sets.

Only lately have other departments begun to explore how to use BPM for real-time analysis, thereby lowering latency for performance measurement and corrective action. This webinar will outline how leading companies are moving beyond finance and focusing their performance improvement initiatives on sales results, client and product profitability, and operational transaction analysis to bolster their overall competitiveness.

Craig Schiff, CEO of BPM Partners, Marc Altshuller, vice president of Varicent Software, and Richard Peddar, CEO of Granville Associates will discuss real-world scenarios on how to expand BPM solutions beyond the boundaries of the finance department.

This webinar will air at 12 p.m. ET on Wednesday, September 27th. For the full event description and to register, please go to: http://www.applix.com/contactus/info_request.asp?source=2254&WT.mc_id=2254

Registrants will receive a complimentary white paper on spreading performance management through the enterprise written by Craig Schiff following the event.

About Applix

Applix is a global leader in performance management applications that enable continuous strategic planning, management and monitoring of performance across the financial, operational, sales and marketing, and human resources functions within the enterprise. Applix is a founder of the BPM Standards Group (http://www.bpmstandardsgroup.org/) and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace. Applix and its global network of partners help nearly 3,000 customers worldwide manage their business performance and respond to the marketplace in real time. In mid-2006, Applix acquired Temtec International B.V. to further extend performance management solutions across the enterprise. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and the Pacific Rim. For more information about Applix, please visit http://www.applix.com/.

Applix and TM1 are registered trademarks of Applix, Inc. TM1 Web, TM1 Financial Consolidations and TM1 Planning Manager are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.

Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words "believes," "anticipates," "plans," "expects," and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

Contact: Charlotte Locke Kelley Kassa Applix Davies Murphy Group, Inc. (508) 475-2441 (781) 418-2406 clocke@applix.comkkassa@daviesmurphy.comhttp://www.applix.com/http://www.daviesmurphy.com/

CONTACT: Charlotte Locke of Applix, +1-508-475-2441, clocke@applix.com;
or Kelley Kassa of Davies Murphy Group, Inc., +1-781-418-2406,
kkassa@daviesmurphy.com

Web site: http://www.applix.com/