|By ACN Newswire||
|August 19, 2013 10:05 PM EDT||
MicroAd Taiwan will begin to provide an integrated online display management system, called MicroAd BLADE, in Taiwan, and attempts to reach potential advertisers in the local market.
The recent number of Internet users in Taiwan was estimated at 23 million, representing 70% of the population(1). In the year of 2012, the online ad market in India is around USD 400 million(1). Compared to the mass media ad market (such as television and newspapers), the market scale is rather small. In the near future, the Internet online advertising market is expected to grow even more dramatically.
In the coming years, MicroAd Taiwan will try its best to promote the Ad Technology in Taiwan, together with providing DSP services MicroAd BLADE, in the effort of achieving the target of 100 advertisers using MicroAd BLADE services in January 2014.
(1) Source: eMarketer
About MicroAd BLADE
MicroAd BLADE is known as the largest DSP in Japan and have a simple interface for display and smartphone advertising management. MicroAd BLADE contains a variety of language and foreign currency transactions since October 2012. MicroAd BLADE now are available in APAC region.
About MicroAd, Inc.
MicroAd, Inc. launched "MicroAd BLADE", a Japanese DSP with RTB and integrated with major exchanges and SSPs in June 2011. MicroAd BLADE has more than 4,500 advertisers and it is one of the leading ad platform companies in Japan.
Company Name: MicroAd, Inc. http://www.microad.co.jp/
Location: 9F Shibuya Prime Plaza, 19-1 Maruyama-cho, Shibuya-ku, Tokyo 150-0044
Established: July 2, 2007
Capital stock: 100,102,800 JPY
Representative: Kentaro Watanabe, CEO
Services: Ad Platforms, Ad Networks, Overseas Business
MicroAd BLADE: http://www.microad.co.jp/en/service/blade/index.php
About MicroAd Taiwan Company
Company Name: MicroAd Taiwan
Head Office: 2F, No97, Sec. 2, Dunhua S. Rd. Da'an Dist, Taipei City, Taiwan
Established: December 30, 2008
CEO: Hiroyuki Tanaka
President: Yuki Mori
Vice President: Yasuyuki Matsuo
Chartered Capital: TW$6,000,000 (equivalent to USD 200,000)
Business: Sales of MicroAd BLADE
Yasuyuki Matsuo (sales)
Mio Matsumoto (PR Department)
Source: MicroAd, Inc.
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