|By Marketwired .||
|August 20, 2013 09:08 AM EDT||
IRVINE, CA--(Marketwired - August 20, 2013) - Artificial Sweeteners were the headline of the day after Coca-Cola claimed aspartame is safe. On the Fox Business Network, True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, CEO Lance Leonard was asked to appear to discuss the benefits and growing appeal for AquaBall Naturally Flavored Water.
AquaBall is a first mover in the children's beverage market with zero calories, zero sugar and no artificial sweeteners or colors. In the interview (http://theaquaball.com), Mr. Leonard pointed out an important shift in consumer demand that could put AquaBall in a David versus Goliath battle to win over children's taste buds in the fight against obesity.
"Is AquaBall a health drink, or an alternative?" questioned Fox Business anchor Lori Rothman.
"We think it's the healthiest beverage on the market today," responded Leonard. "We use all-natural flavoring, we don't use artificial coloring, we've enhanced it with vitamins. We believe it's the healthiest, especially for children."
Rothman drove at a new ad campaign by Coca-Cola defending aspartame, asking Leonard for his take.
"The soft drink companies are in the indulgence business," responded Leonard. "The difference between synthetic sweeteners and all-natural sweeteners is attributed to the fact that they come from either plant-based or man-made substances. In our product we chose Stevia, which comes from a leaf. We know that's what parents are looking for, especially when they're looking for a drink for their kids."
"Sugary drinks are being banned in a lot of schools," Rothman pressed. "How have you been received?"
"There's such a need out there from parents and schools. Everyone is trying to find an alternative to sugary drinks. Our reception from consumers and retail has been amazing, we're in 22,000 retail outlets and moving into schools and hospitals," answered Leonard. "We think with zero calories and enhanced with vitamins, AquaBall is going to be a great substitute for high sugary drinks and juices. There really is nothing in between these drinks and bottled water. We've found ourselves in some very open white space."
About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a zero calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drinks' report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.
True Drinks, Inc.
18552 MacArthur Blvd., Ste. 325
Irvine, CA 92612
Alliance Advisors, LLC
(914) 669-0222 x201
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