|By Marketwired .||
|August 20, 2013 10:30 PM EDT||
NEW YORK, NY -- (Marketwired) -- 08/20/13 -- With nearly 74 million smartphone users and mobile ad spending projected to double by the end of 2013 in India, mobile-location based advertising platform xAd has officially announced its expansion into India. As part of the expansion, xAd is partnering with India-based mobile ad company Audianz to help extend its platform and location targeting capabilities, including geo-precision and geo-conquesting, to brands and agencies in India.
"Today, there is an overwhelming lack of location-focused mobile advertising options available in India and other parts of the globe," said Dipanshu Sharma, CEO of xAd. "Brand marketers and agencies in India and Asia are desperately seeking an opportunity to reach relevant mobile audiences on a hyper-local level and the partnership with Audianz gives advertisers the ability to reach this growing mobile market with the most sophisticated targeting techniques available."
Audianz serves major national advertisers in India including Titan, Samsung, Ford, Toyota and Coca-Cola and with the new partnership, Audianz will sell xAd's mobile location targeting solutions to their growing list of customers. Through the use of the most accurate location supply as verified by xAd's SmartLocation technology, combined with real-time audience and performance optimization -- Audianz is now able to target ads based on where their advertiser's ideal audience is at any point in time. As a result, xAd's SmartFencing technology generates fences that continually move as the target audience does with the goal of optimizing both reach and performance for advertisers. This is a departure from traditional static geo-fences that have become standard in the industry today.
"The partnership with xAd brings tremendous value to Audianz as we continue to strengthen our portfolio of products/capabilities resulting in more personal and relevant marketing for the growing medium," said Saurabh Singh Director, Audianz Network Pvt Ltd. "xAd's proprietary geo-precision technologies will be key in helping us deliver the performance and value now available in location-targeted mobile ads."
Founded in 2009, xAd is one of the largest mobile advertising platforms in the U.S. and the leader in delivering targeted mobile ads based on accurate user location and search context. Across its network, the company aggregates and manages billions of monthly ad impressions from which it derives the largest supply of location-based advertising inventory in the market. xAd delivers targeted mobile location@scale for over a million national and local advertisers, including brands like Pinkberry, Home Depot and Wells Fargo. xAd is based in New York City with several satellite offices across the U.S. and internationally. For more information, visit www.xAd.com.
Founded in September 2012 by industry veterans from mobile and advertising domains, Audianz aims to change the way mobile advertising has been evangelized in India. The company's superior targeting using location coupled with multiple other attributes provides users with highly targeted and relevant ads ensuring higher ROIs for advertisers and maximized eCPMs for Publishers. Thought leaders from the mobile and advertising space promote Audianz. The company founders have together over 50 years of experience in the advertising and mobile domains.
Jennifer MacLeid Qotb
Young & Associates