PALO ALTO, Calif., Sept. 25 /PRNewswire/ -- The increasing number in passenger vehicle production in China expects to drive the automotive sensors market. More stringent emission norms and increased safety concerns also influence market growth.

Vehicle manufacturers in China are developing more models with competitive pricing to meet the growing customer demand in the passenger vehicle market.

"More electronic control units and non-traditional sensors are employed into varied new systems in these new car models, though the price issue is still affecting the automakers decision to employ certain high cost sensors in their vehicles," observes Frost & Sullivan Research Analyst Amelia Wong.

New analysis from Frost & Sullivan (http://www.transportation.frost.com/ ), Strategic Analysis of the Chinese Automotive Sensors Markets, reveals that revenues in this industry totaled $304.8 million in 2005 and expect to reach $1.49 billion in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the Chinese Automotive Sensors Markets, then send an e-mail to Danielle White, Corporate Communications, at dwhite@frost.com with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e- mail.

The Chinese government has introduced and implemented the Euro norms since 2001, and this expects to lead to an increase in the sales of most types of sensors, including gas and exhaust, and gas re-circulation valve position sensors. Manifold Absolute Pressure (MAP) sensors are also likely to benefit from these emission norms.

The increasing installation of varied new systems such as airbag, antilock braking and tire pressure monitoring units expects to increase the demand for sensors in passenger cars in China.

However, the entry of many multinational sensor companies through joint ventures, subsidiaries or distribution offices into China has served to intensify competition in the Chinese automotive sensors market. Domestic competitors, as a result, are beginning to offer lower prices, leading to stronger price pressures.

"As an added challenge, automakers are increasingly exerting greater pressure on their sensor suppliers for the design and development of advanced sensors," says Wong. "Most passenger vehicles now incorporate newer technologies in electronics, computer software and materials. As a result, suppliers must be able to develop and update their products to ensure customer retention."

In addressing the constant price pressure, sensor suppliers must streamline operations and maximize operational efficiency in order to minimize costs. To achieve the goal, sensor suppliers should adopt just-in-time delivery to minimize inventory, automation to reduce labor costs, quality assurance to reduce waste and scrap, and improved design methodologies to reduce material needed as well as production costs.

Moreover, sensor suppliers can introduce newer products to gain the attention of automakers. While new products have the ability to provide higher profit margins in their introductory stages, competitors are likely to develop their own competing versions, while the new products are successful. Hence, sensor suppliers need to increase their R&D efforts in developing new products, thereby strengthening their product portfolio.

Strategic Analysis of the Chinese Automotive Sensors Markets is part of the Automotive and Transportation subscription. It provides an overview and outlook of the market. This study segments the market into automotive gas sensors market, automotive pressure sensors market, automotive temperature sensors market, automotive position sensors market, automotive accelerometer sensors market, and automotive level sensors market. This research service includes detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Analyst interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1,000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics. For more information, visit http://www.frost.com/ .

Strategic Analysis of the Chinese Automotive Sensors Markets 4C51-18 Contact: Danielle White Corporate Communications - Global P: +1.210.247.2403 F: +1.210.348.1003 E: dwhite@frost.com Magdalena Oberland Corporate Communications - Europe P: +44.20.7915.7876 F: +44.20.7730.3343 E: magdalena.oberland@frost.com Sharmin Jassal Corporate Communications - Australia P: +61.2.8247.8900 F: +61.2.9252.8066 E: sharmin.jassal@frost.com Samantha Unnikrishnan Corporate Communications - India P: +91.44.4204.4667 F: +91.44.24314264 E: sunnikrishnan@frost.comhttp://www.frost.com/

Keywords in this release: automotive sensors, China, gas sensors, exhaust gas re-circulation valve position sensors, manifold absolute pressure sensors, MAP sensors, Nox sensors, electronic control units, ECU, tire pressure monitoring systems, air bags, anti lock braking systems, research, information, market, trends, technology, service, forecast, market share

CONTACT: Danielle White, Corporate Communications - Global,
+1-210-247-2403, or fax, +1-210-348-1003, or dwhite@frost.com , or Magdalena
Oberland, Corporate Communications - Europe, +44-20-7915-7876, or fax,
+44-20-7730-3343, or magdalena.oberland@frost.com , or Sharmin Jassal,
Corporate Communications - Australia, +61-2-8247-8900, or fax,
+61-2-9252-8066, or sharmin.jassal@frost.com , or Samantha Unnikrishnan,
Corporate Communications - India, +91-44-4204-4667, or fax, +91-44-24314264,
or sunnikrishnan@frost.com , all of Frost & Sullivan

Web site: http://www.frost.com/
http://www.transportation.frost.com/