|By Business Wire||
|August 21, 2013 10:02 AM EDT||
Featuring 24 examples of how to incorporate mobile messaging into lifecycle marketing, the Mobile Idea File provides an intuitive guide to help companies use mobile throughout digital marketing campaigns – from customer acquisition to retention.
“Mobile is far more than a marketing channel– it’s an experience that transcends every interaction companies have with their customers in store, online and on the go,” said R.J. Talyor, vice president of mobile products, ExactTarget. “Companies must embrace mobile and move quickly to incorporate tactics and technologies to deliver relevant 1-to-1 experiences for every customer.”
The ExactTarget Mobile Idea File features recommendations to add mobile throughout every phase of the customer lifecycle, including:
- Acquire: Implement best practices for using mobile to add new customers with direct mail, in-store signage, Web banners and social media forms.
- Onboard: Develop welcome series campaigns for SMS and push to quickly establish value.
- Engage: Build campaigns using real-time analytical insights across SMS, push, email, Web and social media, including voting and event-based messaging.
- Retain: Deliver personalized 1-to-1 experiences with contextually relevant content and incentives to drive repeat purchase and build brand loyalty.
“With more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, mobile is driving a second Internet revolution that’s even more profound than the first one,” wrote Jennifer Wise, analyst at Forrester Research, Inc. in the July 2013 report entitled “Get To Know Mobile Tactics.” “Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems.”
To download the ExactTarget Mobile Idea File, click here.
The Mobile Idea File follows the launch of ExactTarget HubExchange. Launched with more than 50 apps in its marketplace, HubExchange enables marketers to access and install third-party apps into ExactTarget’s Interactive Marketing Hub, simplifying the process to power more targeted digital marketing. Delivered on ExactTarget’s Fuel cloud platform, HubExchange provides a host of tools for developers and technology partners to develop and deliver applications that leverage real-time customer data and extend ExactTarget’s strength in digital marketing.
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.