|By ACN Newswire||
|August 21, 2013 09:04 PM EDT||
Singapore, Aug 22, 2013 - (ACN Newswire) - With steady economic growth, stabilising political environment and a ballooning middle class, it is no wonder that luxury brands are looking at Indonesia as their prime target for growth. Minting dollar millionaires at a rate of 16 a day, Indonesia is expected to emerge as an Asian 'giant of wealth creation'. However, global brands face obstacles in this new luxury market. Mr Antoine Villette, Corporate Director of Sales & Marketing, Tauzia Hotel Management, commented that for his company, "the main challenge is the numerous offers of luxury hotels/villas. Another is the lack of good infrastructure to welcome travelers due to the airport and public transportation that do not help the destination to be a '5 star' destination."
Adding on to the challenges that international luxury brands face are the increase in sophistication and changing lifestyle aspirations of well-heeled Indonesians. Ms Rosmalia Hardman, Director of Sales & Marketing, Keraton at the Plaza says that "luxury is no longer about status symbol, the needs and expectations of the high net worth (HNW) individuals have evolved. Companies need to understand the individual aspirations of their high net worth customers and create brands that will stir their emotions." Therefore, brands looking to expand their presence in Indonesia need to first understand the lifestyle trends and aspirations of the new generation of HNW Indonesians and cater to their preferences through specially designed strategies. "We see the use of compelling stories, messaging through special themes that tap into the individual's aspirations. Special events and private parties are lavishly themed to create exclusivity, elegance and style - the key essence that will draw the attention of Indonesia's HNWI," adds Hardman.
To equip luxury marketing professionals with winning approaches to successful market penetration in the Indonesian market, Pacific Conferences is organising a 2-day conference dubbed as Luxury Marketing in Indonesia, to be held on 26-27 September 2013 at the InterContinental Jakarta MidPlaza during which case studies and insights on luxury brand positioning, building customer loyalty, service excellence, experiential marketing, strategic brand partnership and more will be shared.
Experts sharing include Daniel Balmer from Rolls-Royce Motor Cars, Chris Neff from Swarovski Singapore, Jonas Wulff Moller from Bang & Olufsen, Rosmalia Hardman from Starwood Hotels, Mukiat Sutikno from Hyundai and Antoine Villette from Tauzia Hotel Management among many others.
Participants will learn from the case-studies on how to create differentiated luxurious experiences and establish meaningful brand distinction in the burgeoning market.
Luxury Marketing in Indonesia Conference
- 26 - 27 September 2013, InterContinental Jakarta Midplaza, Indonesia
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/I5215-HNW5-5B-F.PDF
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg
Source: Pacific Conferences
Charmaine Neo (Ms) Tel: +65 6592 7352 Email: email@example.com
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