|By Marketwired .||
|August 22, 2013 07:07 AM EDT||
LONDON, UNITED KINGDOM -- (Marketwired) -- 08/22/13 --
- AA breakdown cover number one and 'recommended provider' in authoritative survey for both consumer and manufacturer cover
- Eighth year in a row AA has held Which? accolade
- AA significantly ahead for cars fixed at the roadside: 71% vs 45% for bottom-placed provider
- AA joint top for response time within the hour
- GBP 15 million investment in patrols' training, equipment, technology and vehicles
Breaking down at the side of a busy road can be a stressful enough experience without the added inconvenience and cost of your car just being towed to a nearby garage for repairs.
Fixing rather than recovering cars at the roadside is the quality most prized by AA members and this has just been recognised in the authoritative Which? magazine survey of breakdown providers (September 2013).
The AA came top and was awarded 'recommended provider' status - the eighth year in a row the AA has held this recommendation or the previous 'Best Buy' one.
With an impressive 73 per cent overall score in third-party (consumer) cover, the UK's biggest breakdown provider was streets ahead of its main competitors with the RAC in seventh and Green Flag eighth.
In car manufacturer-branded cover, the AA occupied the top two positions - holding the only two 'recommended provider' awards - achieving 87 and 73 per cent respectively.
The AA was well represented in the survey with 3,026 AA members among the overall sample of 6,996 people who have called out their breakdown provider in the last 12 months. The AA has the highest scores for roadside repairs across both surveys and the overall score also factors in waiting time and customer satisfaction rating.
Andrew Strong, AA chief executive, says: "People join the AA because of the service our patrols provide at the roadside and their ability to fix their car first time. The latest Which? magazine survey shows there is no substitute for an AA patrol.
"We continuously look to improve our fix rates and, in the last year alone, we have invested around GBP 15 million in patrols' training, equipment, technology and vehicles.
"However, it's often the case that the broken car isn't the member's biggest concern - that might be collecting the children from school or getting to the airport - so you could say we fix the member first, then the car.
"To come convincingly top and, for the eighth successive year, hold a Which? accolade is great testament to the service our patrols and call centre employees provide, often going the extra mile to get our members on their way."