|By Business Wire||
|August 22, 2013 09:06 AM EDT||
Leading provider of B2B sales and marketing data services, NetProspex, today announced that it has named Derek Slayton to the position of chief marketing officer. In this role, Slayton will leverage his extensive experience in software and technology marketing to align the company’s product roadmap with its go-to-market engine and create relationships with other B2B marketers who want to improve their revenue engines through better, more targeted and continuously managed marketing data.
“The market for B2B marketing data solutions is exploding and NetProspex is positioned to revolutionize how companies employ richer, more sophisticated data management to accelerate revenue,” said Michael C. Bird, CEO, NetProspex. “As we introduce new solutions that deliver on this vision, Derek has the proven expertise to ensure we successfully bring these to life, deliver incredible value to our growing set of customers and continue to accelerate our growth.”
Slayton joins NetProspex from VMTurbo, a provider of software-defined control for cloud and virtualized environments. As vice president of marketing, Slayton led corporate, product and channel marketing, including building out the marketing infrastructure to scale through rapid company growth. He also focused on formalizing the market segmentation and targeting strategy to improve conversion rates, increase average selling price and achieve revenue targets. During his tenure, Slayton helped the company increase customer acquisition and revenue attainment by 400 percent.
Prior to VMTurbo, Slayton was the senior director of product marketing and management at Citrix Systems where he drove the product direction, positioning and go-to-market strategies for the XenServer virtualization platform and cloud management solutions. Slayton joined Citrix via the acquisition of Reflectent Software in 2006, an application performance management software company, where he was responsible for corporate and product marketing and took the company from the early revenue stage through purchase. Previously Slayton worked at Enterasys Networks where he ran North American field and channel marketing for the network security company.
“The role of marketing in B2B companies is changing rapidly and today’s leaders are being measured at more granular levels and required to play an increasingly strategic role in the company,” said Slayton. “Richer, more targeted and better managed marketing data is the fuel that powers the revenue engines they are building and NetProspex is uniquely qualified to help them optimize their data management practices. This is a company with deep expertise in marketing data and a proven track record in innovation—I am extremely excited to be joining such a smart and passionate team.”
Slayton holds a bachelor's degree in history and economics from Davidson College and an MBA from the F.W. Olin School of Business at Babson College.
NetProspex is the smarter B2B data partner, helping marketing and sales organizations optimize their revenue impact by utilizing richer, more targeted and better managed marketing data. Thousands of B2B organizations rely on NetProspex to acquire targeted prospects to fuel high-performing marketing campaigns and create sales pipeline. At the core of NetProspex is an innovative crowd-sourced database, cleansed with proprietary CleneStepTM verification technology. The company’s free Data HealthScan offers insights about database accuracy and relevance, while CleneProspex ensures valid contact information. Marketers can enhance data with demographic and firmographic information, including specific technologies used at target accounts. For more information visit www.netprospex.com.