|By Business Wire||
|August 23, 2013 09:06 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/nbtjlt/global_mobile) has announced the addition of the "Global Mobile Device Management Enterprise Software Market 2012-2016" report to their offering.
The analysts forecast the Global Mobile Device Management Enterprise Software market to grow at a CAGR of 21.3 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need to enhance customer experience. The Global Mobile Device Management Enterprise Software market has also been witnessing an increasing demand from small and medium-sized enterprises. However, the emerging threat from open-source mobile device management solutions could pose a challenge to the growth of this market.
The key vendors dominating this space include Airwatch LLC, Fiberlink Communications Corp., Good Technology Inc., and Mobilelron Inc.
The other vendors mentioned in the report are BoxTone Inc., IBM Corp., SAP AG, Sophos Inc., SOTI Inc., Symantec Corp., and Zenprise Inc.
Commenting on the report, an analyst from the team said: SMEs require regular feedback on their services, as they find themselves catering to large number of customer segments and this requires constant innovation on the part of service and product offerings. It has been witnessed that large organizations are more concerned about the number of mobile devices entering and exiting their company on a daily basis in order to safeguard their data. Therefore, BYOD policy has not been implemented on large scale in large enterprises while several SMEs are deploying BYOD in order to reduce infrastructure and operational costs. Increased BYOD deployment in SMEs further increases the demand for MDM solutions. In addition, high adoption of Internet-enabled wireless gadgets such as personal digital assistant, smartphones, and tablets among employees of SMEs, MDM solutions has been adopted by SMEs as a growing trend, which in turn bring down the desktop and laptop usage to a considerable extent.
According to the report, one of the major drivers is the need to enhance customer experience. A large number of organizations are using mobile devices to improve the customer experience and to increase efficiency. Therefore, MDM solutions have become almost necessary for organizations to manage customer experience effectively and ensure that they reach the maximum level of customer satisfaction, as it is critical to sustain in the competitive environment.
For more information visit http://www.researchandmarkets.com/research/nbtjlt/global_mobile
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