|By Marketwired .||
|August 27, 2013 12:00 AM EDT||
TORONTO, ON --(Marketwired - August 27, 2013) - The versatile new Sony α NEX-5T compact system camera combines a stylish, ultra-compact design and the creative capabilities of interchangeable lenses with large-sensor image quality, speedy Auto Focus (AF) and the convenience of NFC (Near Field Communication) one-touch and Wi-Fi capabilities.
Inside the new camera is a high-resolution 16.1 effective megapixel Exmor® APS HD CMOS sensor - identical in size to the sensors found in traditional DSLR cameras. The large sensor takes in more light during image capture, allowing for richly detailed DSLR-quality still images and full HD videos.
"This new camera carries on the NEX-5 series' strong tradition of compactness and high performance," said Masayuki Yao, director of the interchangeable lens camera business at Sony Canada. "Available in a convenient, travel-friendly package with the compact SELP1650 power zoom kit lens, it's the ideal choice for step-up point-and-shoot users, smartphone photographers who want higher quality images and even photo enthusiasts who are looking for a more portable alternative to replace their DSLR without sacrificing quality."
NFC and Wi-Fi Convenience
The new α NEX-5T camera is the first Sony interchangeable lens camera to feature NFC one-touch wireless connectivity with compatible Android smartphones and tablets. A connection is activated automatically as soon as the mobile device touches the camera, allowing for instant image sharing between devices. Images are then safely stored on the connected device and can be shared immediately via social media and other common applications.
For devices without NFC one-touch capabilities, users can transfer images and videos wirelessly with Sony's PlayMemories™ Mobile application, available for both the iOS and Android platforms.
Additionally, a "Smart Remote Control" feature on the NEX-5T camera sends a live image preview to a wirelessly connected camera or tablet, allowing it to act as a remote viewfinder and release the shutter button. It's a great option for framing and shooting group portraits that include the photographer.
Fast Hybrid AF
In line with last year's NEX-5R model, the new NEX-5T camera also features Fast Hybrid AF auto focus technology, which combines phase-detection and contrast-detection methods to ensure speedy, accurate autofocus in any shooting situation. The intuitive focusing system uses 99 phase-detection AF points arrayed on the image sensor to detect a subject's distance and quickly lock focus. Then, contrast-detection AF confirms extremely fine, precise details.
In Speed Priority mode, the camera will switch automatically to phase detection tracking AF to track fast-moving action accurately in each frame up to 10 frames per second.
Expanding PlayMemories™ Camera Apps Platform
The growing range of downloadable PlayMemories Camera Apps* add more fun and exciting features to the NEX-5T camera. Shooters can pick from a range of free and nominal cost apps to broaden creative options and experiment with new photography effects.
There are 15 apps currently available, including "Direct Upload," which allows photos to be uploaded directly to Facebook.®. Other fun applications include "Motion-shot," which can combine several different shots from an action-series into one creative photo showing motion, "Time-Lapse," which takes several photos over a series of time and stitches them together to create time-lapse photography, and several other creative and teaching tools.
Design and Control
The new NEX-5T camera features a fully programmable control dial and function button - a versatile combination for photographers accustomed to the flexibility and direct control of a DSLR camera. The camera's intuitive touch-screen LCD can flip downwards for high-angle shots over crowds, or upwards up to 180 degrees for easy arm's length self-portraits. It also has a touch-shutter function for added convenience.
New Sony α Accessories
A range of optional accessories offers stylish protection for the camera. Designed in a range of colors to fit the NEX-5T and NEX-5R cameras including black, pink, orange and green, the LCJ-EBA case is a thin, light body jacket that allows full use of the new camera's NFC function.
The new LCS-EMJ is a soft carrying case with an expandable structure that accommodates any E-mount camera and lens ranging from pancake prime lenses to longer telezoom models.
For convenient power supply, the new versatile BC-QMI battery charger doubles as a handy power source for smartphones and cameras. This compact battery charger is ideal for travel with a retracting plug and universal voltage AC10-240V (50/60Hz).
Pricing and Availability
The NEX-5R compact system camera will be available this next month in silver, black and white for about $700 in a kit with a compact, versatile 16-50mm motorized zoom lens (model SELP1650).
The new camera is compatible with Sony's ever-growing assortment of E-mount interchangeable lenses including several premium models from Carl Zeiss ™ and G Lenses. The new camera and all compatible accessories will be available at Sony retail stores (store.sony.ca) and other authorized dealers nationwide.
Notes to Editors:
* PlayMemories Camera Apps require download with existing Sony Entertainment Network Account. Download available in all countries/areas where Sony Entertainment Network is available.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.
Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.
Sony Canada contact:
Public Relations Specialist
Sony of Canada Ltd.