|By Marketwired .||
|August 27, 2013 06:00 AM EDT||
SEATTLE, WA -- (Marketwired) -- 08/27/13 -- EveryMove, Inc., an innovator in health rewards-based marketing and incentives, today introduced the EveryMove 100 Health Insurance Index, the first ranking of the top 100 health insurance companies in the U.S. based on how they engage with and empower consumers to manage their own health. The EveryMove 100 can be found online https://everymove.org/everymove-100 including detail information about each company.
With a huge impending influx of consumers to the federal and state health insurance exchanges stemming from the implementation of the Affordable Care Act, the need for comparative information about health insurance companies is greater than ever. The EveryMove 100 evaluates plans using more than 50 metrics to arrive at an aggregate score that indicates how well they meet consumer needs for accessibility, motivation, community activism and overall satisfaction.
"We're about to witness a tectonic shift in the health insurance industry," noted EveryMove's CEO Russell Benaroya. "Millions of consumers will soon be buying health insurance -- either directly or through exchanges -- for the first time. In a competitive market, they're going to expect health insurers to differentiate themselves on more than just price and government-mandated minimum features. They're going to want the same level of brand engagement and customer-focused service that they get from companies they do business with in other areas of their lives. Consumers deserve that information before they incur such a large out-of-pocket expense."
The EveryMove 100 looks at both regional and national plans and ranks them based on metrics like whether they offer mobile web sites and apps, what sort of self-service options they offer, how active they are in social media, incentive programs to motivate healthy habits, and direct engagement with consumers and community groups. The data is normalized to account for the wide variety of plan sizes. The EveryMove 100 does not incorporate either the cost or the specific health care services covered by any plan, as that information will be presented to consumers through the federal and state exchanges.
EveryMove has also created an advisory board to consult in the further development of its ranking system. Advisory Board members include: Aman Bhandari, former Advisor to the US Chief Technology Officer at the White House for Medicare and Medicaid Innovation and founder of the Federal Mobile Health Collaborative; Garrison Bliss, MD, executive vice president of medical affairs at Qliance Medical Management; and Matthew Holt, Co-Chairman of Health 2.0.
"Consumers need information and transparency when making health decisions. But it's often difficult for them to find trustworthy, valid information," said Aman Bhandari. "Data-driven, easy-to-understand tools like this index empower people to make decisions and drive us toward a more patient-centered health care system."
Some highlights from the EveryMove 100:
- The top-rated plan is the Capital District Physician's Health Plan (New York)
- California has the most number of plans in the EveryMove 100 (16)
- The 5 states with highest average plan scores are Arizona, Tennessee, North Carolina, Washington and Connecticut.
- The 5 states with lowest plan averages are Utah, Idaho, Michigan, West Virginia, and Louisiana.
- While nearly all plans have at least one social media account, Twitter and LinkedIn were the most popular (tied with 97 plans represented) followed by Facebook (87) and YouTube (81).
"It's no longer rare for health care consumers or plan members to want to use social media and online tools on any device to improve their health care experience. We're well into the medium adopter phase and it's going to accelerate," said Matthew Holt. "But consumers can't do it alone. They need integrated tools and services from the businesses they use in health, just like they see in retail, finance, travel and more. I think that the EveryMove 100 Index is going to help identify the insurers that are supporting this new consumer, and will show the rest how to catch up. And it can't come too soon."
EveryMove is changing the way companies and communities recognize and reward active individuals. Our patent-pending, actuarially based system awards points based on an activity's long-term health impact so consumers can compare and earn rewards from retailers and employers. We enable health plans to sponsor challenges and activity-focused campaigns to supplement their marketing and member engagement. We support hundreds of different physical activities and are the leading integrator of fitness-tracking apps and devices. Join the EveryMove movement at www.everymove.org.
Jeff Denenholz or Kevin Pedraja
VOXUSPR for EveryMove
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