|By Marketwired .||
|August 30, 2013 08:19 AM EDT||
LONDON, UNITED KINGDOM -- (Marketwired) -- 08/30/13 --
Editors Note: There is a photo associated with this press release.
TV presenter Jenni Falconer today (Friday, August 30) officially opened David Lloyd Leisure's latest David Lloyd Studio in Islington, North London, providing the UK launch-pad for the revolutionary fitness programme, Orangetheory® group training.
Fitness fan and mum-of-one Jenni, best known for her presenting roles on BBC1's National Lottery Draws and ITV's This Morning, unveiled the Orangetheory workout at the new studio, aimed at those who are time-pressed and want flexible access to exercise.
David Lloyd Studio, Islington in Upper Street is the first location in the UK to offer Orangetheory, the groundbreaking interval group training concept that has been taking the US by storm.
David Lloyd Leisure, Europe's premier health, sports and leisure group, has signed an exclusive UK and Ireland deal with the US company behind Orangetheory® Fitness to bring the programme, using heart rate monitored training for scientifically proven results, to high streets across the market.
David Lloyd Studio provides clients with David Lloyd Leisure's internationally renowned expertise in high street locations on a non-membership basis, with flexible payment options. David Lloyd Studio, Islington offers clients the flexibility of blocks of 10 sessions or pay monthly. Services also include Lose & Shape Up, a 12-week specialist course, featuring group training and nutritional guidance, to help clients lose weight and tone muscles via a 'whole body' approach.
Cutting a ribbon to mark the official opening, Jenni said: "As a busy mum and TV presenter who loves to exercise, I know just how difficult it is sometimes to fit fitness into your routine.
"David Lloyd Studio is a fantastic facility for anyone looking for a flexible way to work out with the added motivation of exercising in a group with the support and expertise of a great team of trainers.
"Orangetheory really is a unique fitness programme that is both enjoyable and challenging, and delivers some amazing results too. I'll certainly be popping in for sessions whenever I can!"
Orangetheory group training is a fun and effective workout for up to 24 adults, of all ages and ability, designed to help achieve personal fitness goals. Each unique 60-minute session comprises intervals of cardiovascular and strength training, producing a huge metabolic increase and burning up to 1,000 calories per session with extra calorie burn for up to 36 hours after each workout.
The programme features three components - treadmills, rowing machines and weight training blocks - with sessions set to upbeat music and using heart rate monitors to track performance and optimise cardio and resistance training. Benefits include weight loss, improved fitness, increased stamina and muscle endurance.
Hazel Geary, David Lloyd Leisure's product development director, said: "We are delighted to have Jenni Falconer officially open our latest David Lloyd Studio and launch Orangetheory group training, both of which are UK health and fitness industry firsts.
"Jenni is like many David Lloyd Studio clients who lead very busy lifestyles but recognise the importance of keeping fit and healthy, and we're always looking for new and innovative ways to enable and support people in achieving their personal goals.
"David Lloyd Studio, Islington is our third high street studio and we have ambitious investment plans for expanding this model and for taking the Orangetheory group training programme to high street locations across the country."
For further information on David Lloyd Studio, Islington go to www.davidlloyd.co.uk/islington
About David Lloyd Studio
David Lloyd Leisure launched David Lloyd Studio in September 2012 - the first initiative of its kind by a major health and fitness operator in the UK. It has invested GBP 500,000 in three initial sites with further studios planned. Two studios, providing personal training, group training, David Lloyd Leisure's Lose & Shape Up weight loss programme, exercise classes, running clubs and physiotherapy, have already opened in Putney, south-west London, and Winchester, Hampshire.
About David Lloyd Leisure Group
The David Lloyd Leisure Group operates 81 clubs in the UK and a further 10 clubs across Europe, plus the new high street concept, David Lloyd Studio, in Putney and Winchester. It has over 440,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals. Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 14,000 learn to play tennis. Its racquets facilities are unparalleled with 700 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, creches, nurseries and specialist sports shops.
About Orangetheory® Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to an average of 900 calories per session. The result is the Orange Effect -- more energy, visible toning and extra calorie burn for up to 36 hours post-workout. In March 2013, the company achieved its 100th US franchise in three years.
About Jenni Falconer
Running enthusiast Jenni, 37, is a Scottish broadcaster and television presenter, best known as the face of The National Lottery Draws and for her presenting and reporting roles on ITV's This Morning. She also currently hosts a radio show on Heart FM. Jenni is married to actor James Midgley and they have a daughter, Ella, 23 months.
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David Lloyd Leisure press office