CHICAGO and WASHINGTON, Sept. 27 /PRNewswire-FirstCall/ -- Harpo Radio, Inc. and XM Satellite Radio today announced that the launch of the much- anticipated "Oprah & Friends" radio channel has attracted thirteen new, high- profile advertisers for XM.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060925/DCM013 )

"Oprah & Friends" is a 24-hour talk radio channel produced by Harpo Radio and carried exclusively on XM. The channel went live and nationwide on Monday, September 25, on XM channel 156.

Joining current XM clients AirTran, Honda, and Rinnai are first-time XM advertisers Acuvue, Crown Publishing, Dove, GE, Iams, JC Penney, Jenny Craig, SlimFast, Rozerum, Snapple, Splenda, Target, and Warners TrueFit.

"In terms of ad sales, this is XM's most successful channel launch ever," said D. Scott Karnedy, senior vice president, sales and marketing solutions, XM Satellite Radio. "Not only are clients investing millions of dollars to be a part of 'Oprah & Friends,' but most of them are advertising on XM for the very first time."

While the large majority of XM's revenue comes from customer subscriptions, XM advertising revenue is on the rise. XM generated $20 million in ad sales in 2005, versus $8.5 million in 2004 and $4.1 million in 2003. XM has 69 commercial-free music channels; it does run adds on other channels.

With a wide variety of daily and weekly shows hosted by popular personalities from "The Oprah Winfrey Show" and O, The Oprah Magazine, "Oprah & Friends" features around-the-clock programming on topics ranging from nutrition, fitness and health to self improvement, home decor and current events. Oprah co-hosts a weekly "reality radio" show with her best friend and O The Oprah Magazine editor-at-large Gayle King.

Other "Oprah & Friends" show hosts include legendary poet and bestselling author Dr. Maya Angelou; interior design expert Nate Berkus; financial coach and money expert Jean Chatzky; renowned exercise physiologist and fitness expert Bob Greene; noted cardiologist and award-winning author Dr. Mehmet Oz; distinguished psychologist and best-selling author Dr. Robin Smith; and spiritual teacher and internationally acclaimed author and lecturer Marianne Williamson.

About Harpo

Harpo Productions, Inc. produces the number one rated, award-winning "The Oprah Winfrey Show," creates and develops original TV programming, and operates Oprah.com, a premier women's lifestyle website. Harpo Print, LLC and Hearst Magazines publish the monthly O, The Oprah Magazine and quarterly O at Home publications. Harpo Films, Inc. produces feature films as well as top- rated telefilms under the "Oprah Winfrey Presents" banner. Harpo, Inc. produces the original cable series "Oprah After the Show," which airs on the Oxygen Network. Harpo Radio, Inc. produces the content for "Oprah & Friends" on XM Satellite Radio.

About XM Satellite Radio

XM is America's number one satellite radio company with more than 7 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM's 2006 lineup includes more than 170 digital channels of choice from coast to coast: the most commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan, Porsche, Suzuki and Subaru is available in more than 140 different vehicle models for 2006. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com/.

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 3-9-06. Copies of the filing are available upon request from XM Radio's Investor Relations Department.

CONTACT: David Butler of XM Satellite Radio, +1-202-380-4317,
david.butler@xmradio.com

Web site: http://www.xmradio.com/