|By Business Wire||
|September 4, 2013 09:30 AM EDT||
Cupcake Digital, Inc. will develop a brand new series of children’s applications featuring characters from the popular VeggieTales® franchise. The deluxe story and activity apps designed for children, ages 4-7, will feature the high-energy, family-friendly fun inspired by favorite Silly Songs and DVD titles.
The first VeggieTales® enhanced activity app from Cupcake Digital is scheduled for launch in October 2013, as part of Big Idea Entertainment’s comprehensive marketing plan for the upcoming VeggieTales® “Merry Larry and the True Light of Christmas” holiday DVD. The activities within the app take place at the Spring Valley Mall where Larry the Cucumber is hard at work as the Head Elf. Kids get to help Larry in the mall and visit shops that offer a variety of creative, educational and imaginative activities. The app will be available day-and-date on iTunes, Amazon, Google Play and the Barnes & Noble for NOOK store.
"The VeggieTales® characters, stories and songs naturally lend themselves to this medium," said Cupcake Digital EVP of Brand & Business Development Amory Millard. “’Merry Larry and the True Light of Christmas’ is a story that got us into the holiday spirit very early this year, and we can’t wait to share the end result with fans of VeggieTales®."
“We’re delighted to be working with Cupcake Digital, a leading children’s app developer that is known for creating highly engaging and entertaining products,” said Greg Fritz, Big Idea Entertainment’s SVP Home Entertainment & Consumer Products. “It’s very exciting to be able to give fans new ways to play with their favorite characters and take the VeggieTales® experience mobile.”
About Cupcake Digital
Cupcake Digital, Inc. was established in June 2012 and has been successfully transforming leading children’s entertainment properties into enhanced story experiences and learn & play apps, giving kids a new opportunity to interact with the characters they love. The Company has created noteworthy, award-winning digital applications based on the Emmy®-winning television series Wow! Wow! Wubbzy!®, The Jim Henson Company's Fraggle Rock, American Greetings' Strawberry Shortcake as well as Discovery’s Animal Planet brand. The Company’s apps are consistently top-ranked among children's book and education apps on the Apple App Store, Amazon, Google Play and the Barnes & Noble NOOK Store. Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing, and has received four Parents' Choice Awards and two Cynopsis Kids !magination Awards. For more information about Cupcake Digital Inc., please visit www.cupcakedigital.com.
About Big Idea
Big Idea Entertainment, a division of DreamWorks Animation SKG, Inc., is a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling series VeggieTales® is a one of the most recognized brands in the US with moms of preschoolers*. Since 1993, VeggieTales® has sold 70 million videos, 15 million books and more than 7 million CDs. VeggieTales® enjoyed four seasons as a top-rated series on NBC Saturday mornings, Telemundo and ION TV. The studio's two theatrical releases, Lionsgate’s Jonah-A VeggieTales® Movie (2002), and Universal Pictures' The Pirates Who Don’t Do Anything®-A VeggieTales® Movie (2008), are distinguished among the most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.
*Spring 2012 Q-Score