|By PR Newswire||
|September 4, 2013 10:35 AM EDT||
NEW YORK, Sept. 4, 2013 /PRNewswire/ -- The House of Marnier Lapostolle is proud to introduce mixed martial arts champion Cain Velasquez as brand ambassador for GM Titanium. Two-time and current champion, Velasquez is an accomplished fighter with a charismatic personality. As Brand Ambassador for GM Titanium, Velasquez will make personal appearances at events, spread the word about GM Titanium via his social media, and lend his name and likeness to marketing materials.
Launching in select markets in August 2013, GM Titanium is a revolutionary new spirit from the House of Marnier Lapostolle, producers of the iconic Grand Marnier brand; yet unlike the Grand Marnier liqueur, GM Titanium contains no sugar. This exciting new Cognac blends wild tropical orange essence with Asian Calamansi citrus and a dash of spices for a smooth, bold flavor. A groundbreaking spirit forging its own path, GM Titanium aims to entice adventurous male consumers who seek something new, unique and unexpected.
"In creating GM Titanium, we envisioned it as a real game changing brand," says R. Scott Green, SVP of Marketing and Sales for the House of Marnier Lapostolle. "Cain Velasquez personifies the essence of the brand; he's a true Titan. Through his audacious and ambitious spirit, Cain has proven that he can rise through the ranks and emerge at the top through all adversities."
"In the ring, as with everything in my life, I strive to be the best and to do so on my own terms," says Cain Velasquez. "I am honored to team up with GM Titanium, a product that is truly breaking the status quo to create a spirit unparalleled in smoothness and taste."
GM Titanium's flavor is complex and impactful, but not overwhelming, making it extremely versatile: enjoyable neat, on the rocks or in cocktails ranging from simple to complex. Velasquez's favorite cocktail combines GM Titanium and pineapple juice with a dash of Angostura bitters.
GM Titanium will be introduced in Washington DC, California, Illinois and Florida, debuting August 2013 (SRP: $39.99 / 750ml).
ABOUT MARNIER LAPOSTOLLE NORTH AMERICA:
The House of Marnier Lapostolle North America is a family owned and operated luxury spirit and wine producer and operates as the direct importer in the United States. The portfolio includes: Grand Marnier Liqueurs, GM Titanium, KAPPA Pisco, Lapostolle and Château de Sancerre wines. Alexandra Marnier Lapostolle, the great granddaughter of the creator and founder of Grand Marnier, has served as Vice Chair since 2008.
SOURCE House of Marnier-Lapostolle