SYS-CON MEDIA Authors: Zakia Bouachraoui, Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz

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DEMOfall '06 Conference Wraps; 67 New Technologies Catalyze Market

Outstanding Presenters Honored With DEMOgod Awards

SAN DIEGO, DEMOfall '06, Sept. 27 /PRNewswire/ -- The prestigious DEMOfall '06 conference closed today after an information-packed program focused on new products and services that are designed to improve and enhance business and consumer computing. The sold-out crowd -- comprised of business development executives, investors, reporters, and entrepreneurs -- was also treated to an in-depth discussion on nanotechnology and the near-term prospects for products based on today's sub-microscopic research.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060726/DEMOFALL2006LOGO )

"Nanotechnology is a fascinating area of study," said Chris Shipley, DEMO executive producer. "Despite all the hype and the money poured into the field, we have yet to see outcomes that are affecting people's everyday lives. Thanks to John Patrick's FutureScan panel, the DEMO community has a much better sense of where that market is headed. My thanks to panelists Dr. Gian-Luca Bona of IBM's Almaden Research Center, Dr. Gerald Hoegl of Metcomb Nanostructures, and Rohit Sharma of Mohr Davidow Ventures for participating in this panel."

The semi-annual DEMO conferences are a reflection of the technology industry as a whole -- a microcosm of the best, most viable emerging technology products in the market categories that are the hottest in the industry. Today at DEMOfall, the focus was on:

-- Internet security, -- Internet search, -- application infrastructure, -- telecom, -- consumer-generated content, -- social content, -- digital content management, and -- the connected desktop.

The morning general session began with a look at Internet security and Internet search -- two robust categories that are making giant strides in sophistication and customization every six months. Demonstrating their new innovations in these areas were:

-- Data Security Systems Solutions, Inc. -- OTPK (One Time Private Key) protects electronic transactions through digital signatures. -- MyPW, LLC -- MyPW authentication platform that protects against identity theft and online fraud. -- Retrevo, Inc. -- Retrevo searches and delivers smart content for consumers that are researching, installing, using, fixing and upgrading their consumer electronics products. -- Imaginestics, LLC -- 3D-Seek.com is a shape-based search engine that uses a drawing of the object being sought.

Changing tacks, the DEMOfall stage program continued with a look at infrastructure components that make building, managing and delivering new applications faster and easier. Demonstrations included:

-- NComputing, Inc. -- NStation Computing Solution is a hardware/software package that will accelerate the market migration from desktop to server based computing. -- BriteSoft Corp. -- BriteWorks automates software development of enterprise-class applications, typically speeding development by 20 percent. -- Widgetbox -- Widgetbox is a Web-based marketplace where entrepreneurs can develop and sell content and code that enhance everyday blogs. Life in a Digital Age

"The arrival of the Internet age has made communicating much easier ... and much more complicated," said Shipley. "We now find ourselves texting, emailing, IM-ing, Skype-ing, and even, sometimes, putting old fashioned pen to paper. My research for DEMOfall showed that companies continue to improve services around voice communications, as evinced by Be Here's 'Total View' VoIP collaboration phone, JAJAH's free mobile VoIP solution, and GrandCentral's unified communications service that gives people one phone number for life. These are big ideas that enhance the traditional telecom experience and simplify people's lives."

DEMOfall also had a major focus on consumer-generated content, innovative social networking sites, and digital content management and delivery -- three hotspots in the consumer tech industry. The rise of social media and the influx of services designed to easily customize and enrich online sites has led to the proliferation of online data. Shipley invited the best new entrants in this field to launch at DEMOfall and to take the stage this afternoon:

-- SiteKreator -- SiteKreator Business Edition is a Web site creation and hosting service designed for small business owners. -- Wallop, Inc. -- Wallop is a social computing site with a sophisticated user interface that allows users to express their individuality online as they would offline. -- Scrapblog, Inc. -- Scrapblog.com combines the storytelling aspect of scrapbooks with the publishing power of blogs. -- HeyLetsGo, Inc. -- HeyLetsGo.com connects people with local events and an active local community to enhance their offline social life. -- Yoriwa, Inc. -- LeapTag employs user-customized tags to find matching content online, becoming more sophisticated as the user rates the search results. -- adaptiveblue, LLC -- Blueorganizer Browser Extension for Firefox is a semantic Web tool that redefines how people collect, manage, discover and share information.

"DEMOfall opened with exciting demonstrations from Dash Navigation, Tribeca Labs, and Pluggd and we closed the conference will equally heady stuff," said Shipley. "Eluma's community-driven, brandable marketing application will mean increased customer loyalty and revenue for the smart organizations that adopt this platform. And the Cozi Central message center profoundly enhances family communications in the digital age. It's been a tremendously enlightening couple of days here at DEMOfall."

DEMOgod Awards and Media Panel Review

Chris Shipley took the stage one final time to announce the recipients of the DEMOfall DEMOgod awards. Bestowed on the speakers that most effectively and charmingly communicate the salient attributes of their products despite the intensity of the DEMO stage, DEMOgod awards honor grace under pressure. DEMOfall award winners are:

-- Data Security Systems Solutions, Inc. -- Eluma -- Fonpods, Inc. -- i-Lighter, Inc. -- Mercora, Inc. -- Moixa Energy Holdings, Ltd. -- RingCube, Inc. -- uControl, Inc.

At the conclusion of a full day, DEMOfall attendees tuned into the media roundtable, designed to give well-respected national business reporters the opportunity to opine about the business models and ideas debuted at the conference. Begun at DEMO 2006 in February, the media roundtable is already a much-anticipated element of the event program. Panelists at DEMOfall were:

-- Victoria Murphy Barret, Associate Editor, Silicon Valley Bureau, Forbes -- John Gallant, President & Editorial Director, Network World -- Kara Swisher, Co-Producer, D: All Things Digital & Staffer, Wall Street Journal -- Steve Wildstrom, "Technology & You" Columnist, BusinessWeek DEMOfall Sponsors

DEMOfall '06's principal sponsor is QUALCOMM Incorporated. Decision Counsel, RealNetworks, Inc, Sun Microsystems, and Sony Electronics, Inc. are platinum sponsors. Porter Novelli and the National Science Foundation are gold sponsors of the event. The strategic partner is Guidewire Group. Media partners are American Venture Magazine, PR Newswire, TechConfidential/The Deal, and VentureCapitalConferences.com. Cellular wireless coverage provided by SpotWave. Marketing partners are Kauffman eVenturing, the National Venture Capital Association (NVCA), VC Experts, and VentureChoice.

About the DEMO Conferences

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*TRADE, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit http://www.demo.com/ .

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community ( http://www.networkworld.com/ ), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities. Additionally, Network World is the event organizer of DEMO and DEMOfall, the leading events for new technology innovation.

About IDG

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at http://www.idg.com/ .

NOTE: All product and company names are trademarks of their respective companies.

Network World Events and Executive Forums

CONTACT: Becky Sniffen of MC2 Communications, onsite at DEMOfall,
+1-510-682-6613, or [email protected], for DEMOfall

Web site: http://www.demo.com/
http://www.networkworld.com/
http://www.idg.com/

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