|By Business Wire||
|September 4, 2013 03:00 PM EDT||
GoldMine, a contact management pioneer, today announced integration with the Constant Contact® (NASDAQ: CTCT) suite of online marketing tools. The resulting integration will allow GoldMine users to utilize vital information on leads and customers from their GoldMine system to create targeted email campaigns based on purchase history or other qualifying sales or communications factors. This integration now allows GoldMine users to create more relevant, compelling offers through the Constant Contact integration. In addition, GoldMine users will be able to view campaign results and detailed response information for each record. It will be featured in Constant Contact’s MarketPlace, an online resource that connects small organizations with tools and services for growing their business.
“The real synergy of integrating with Constant Contact comes from the combination of GoldMine’s core contact management functionality with Constant Contact’s deep email marketing capabilities,” said Paul Petersen, general manager, GoldMine. “For example, a business using GoldMine and Constant Contact can create, send and monitor large-scale automated email marketing programs; making the task of communicating with their leads and customers easier and more productive.”
Organizations can utilize vital information on leads and customers from their GoldMine system to create targeted email campaigns based on purchase history or other qualifying sales or communications factors allowing them to create more relevant, compelling offers through the Constant Contact integration.
GoldMine users leveraging the Constant Contact integration can build and extract a particular segment of customers or leads from GoldMine, then import those email records into Constant Contact via import wizard to create a list. Constant Contact also makes the creation of emails easy with their large email template library and easy email designer; users don’t need to code or know HTML to create professional looking emails.
Integration with Constant Contact is available in GoldMine Premium 2013. Basic plans for Constant Contact are as little as $15.99 per month. For more details or to sign up for a free 14-day trial, visit: https://www.constantcontact.com/features/signup.jsp?pn=goldminecrm.
Register at http://bit.ly/18AxNB0 to attend an informative webinar on Thursday, September 12th at 11am PDT / 2pm EDT. The webinar will show how to install and use Constant Contact with GoldMine.
“We strive to make our core functionality and extensive customer base accessible to innovative third-party developers via AppConnect, so it is rewarding to see a new integration partner come on board,” said Joel Hughes, senior vice president, strategy and corporate development, Constant Contact. “GoldMine’s integration is a great complement to Constant Contact’s online marketing tools. We look forward to working together to help drive small business success.”
GoldMine is a leading provider of Windows-based relationship management solutions designed for small businesses. With over 1 million users managing over 1 billion relationships, the GoldMine application is one of the most widely used relationship management technologies in the world.
The GoldMine solution enables organizations to build enduring relationships that enhances business performance through the improvement of employee productivity, customer and partner loyalty and better management of the entire business ecosystem. GoldMine is a division of FrontRange Solutions and is headquartered in Milpitas, Calif. http://www.goldmine.com/
About Constant Contact®, Inc.
Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow®, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.