|By PR Newswire||
|September 6, 2013 07:16 PM EDT||
NEW YORK, Sept. 6, 2013 /PRNewswire/ -- NELLY graced The Today Show's "Summer Concert Series" stage, and he debuted his brand new song "Heaven" featuring Daley to a packed outdoor audience live on NBC.
After teaming up with country superstars Florida Georgia Line for a raucous performance of their 5x platinum "Cruise (Remix)", the hip-hop icon delivered the never-before-heard track and dropped a medley of some of his biggest hits to unanimous cheers and thunderous applause. Moreover, the Grammy Award-winning multi-platinum superstar, entrepreneur, actor, and philanthropist took the opportunity to personally confirm a September 30 release date and unveil the cover art for his anxiously awaited seventh full-length album, M.O. [Republic Records].
Even with his illustrious career and countless accolades, this is poised to be his most diverse rollout out yet. Seven albums in, he's upping his game yet again for his countless fans worldwide.
M.O. is everything that listeners love about NELLY and so much more. He combines undeniable and unshakable hooks with impressive mc skills and his trademark delivery. It's one banger after another, and everyone's been invited to the party. 2 Chainz laces "100K" with a wild rhyme perfectly punctuating the orchestral swell of production, while T.I. stomps through "IDGAF," firing off his instantly recognizable flow. "Headphones" was made to be cranked up as its Nelly Furtado-assisted hook takes flight, and Future keeps it sexy on the sultry bedroom anthem "Give U Dat". In addition, Florida Georgia Line contributes real heart to "Walk Away", giving the album another twist. The list doesn't stop there as Trey Songz, Daley, Yo Gotti, and Fabolous also make cameos.
This year, NELLY has proven to be an unstoppable force when it comes to honing the fusion between hip-hop and popular music. His first teaser track from the album moved over 100,000 downloads in one week, racking up over 18 million YouTube/VEVO views, and solidified his place in chart history. It became his 22nd charted Top 40 song, tying him at 11th for "most charted Top 40 hits ever".
Then, "Get Like Me" featuring Nicki Minaj and Pharrell followed. The summer smash stormed out of the gate with a super sexy music video that surpassed 3.3 million views in less than three weeks and continues to climb the radio charts. Recent appearances include a performance at the 2013 Teen Choice Awards and The Tonight Show With Jay Leno. Expanding his reach in pop culture even further, NELLY joins the cast of BET's #1-rated sitcom, The Real Husbands of Hollywood. The second season of BET's highly-anticipated show hits small screens October 15th. He also forged partnerships with a few major brands. Nelly appeared in a radio spot for his favorite candy, Mike and Ikes, and he helps Honey Nut Cheerios' iconic mascot Buzz the Bee find his groove and get some swag in their multi-million dollar 2013 ad campaign. Simply put, he's on fire.
Moreover, NELLY returned to the top of the charts in country music this year. Not only did "Cruise (Remix)" sell more than 5.5 million digital downloads, the track smashed the record for "longest #1" on Billboard's Hot Country Songs Chart and reached the milestone of "third-best-selling Country digital song ever". It also topped the Country Charts for 17 straight weeks.
However, NELLY has reserved the biggest and best surprises for M.O. He tapped top producers for the offering including Pharrell (Jay Z, Robin Thicke, and Daft Punk), DJ Frank E (Kanye West, Enrique Iglesias), Detail (Lil Wayne), &Rico Love (Beyonce, Usher).
It's the start of NELLY's next chapter, but victory remains his M.O.
VEVO link for Nelly "Get Like Me" http://vevo.ly/xxt7D7
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world's leading music company, Republic is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as 3 Doors Down, Amy Winehouse, Ariana Grande, Black Sabbath, Colbie Caillat, Enrique Iglesias, Florence + the Machine, Godsmack, Gotye, Kelly Rowland, Mayer Hawthorne, Owl City, The Voice (NBC-TV), Of Monsters & Men among many others.
It is comprised of innovative imprints and digital business ventures including Brushfire (Jack Johnson, G. Love), Cash Money (Lil Wayne, Drake, Nicki Minaj), Indie Pop (The Cataracs), Lava Records (Jessie J, Black Veil Brides), Loma Vista (Soundgarden, Damian Marley), Republic Nashville (The Band Perry, Florida Georgia Line, The Eli Young Band), XO (The Weeknd), among others.
FOR MORE INFO ON NELLY, PLEASE CONTACT:
212-331-2404 / myisha.br[email protected]
SOURCE Republic Records