SYS-CON MEDIA Authors: Zakia Bouachraoui, Liz McMillan, Carmen Gonzalez, Roger Strukhoff, David Linthicum

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learn how to get unnatural links penalty recovery

When it comes to search engine optimization there are several methods used to increase the overall rank of the website. In order to optimize the ranking of a website there are several methods used to make sure that a certain website is placed first when a specific keyword is search. Most of the people in the field of internet business do not have the required knowledge of internet to optimize their website. Therefore they hire professional webmasters which perform different techniques which give the combined effect of increased page ranking. One of the most important technique used for this purpose is link building.

In the link building process the company creates a number of back links on different websites which allow the users to go to the target website. However in order to do this there are certain factors which one should keep into consideration while looking for link building. As the algorithm of search engines have been changed and updated recently therefore it is important for a webmaster to understand the behavior of the web crawlers to avoid submitting bad back links. This update has also caused a number of back links, which were considered to be good, turn into bad back links. Therefore it is required that a person should hire a company which provides the service of unnatural links penalty recovery.

In order to perform unnatural links penalty recovery, it is important that a company should perform a research on back links and then take the required action. To perform unnatural links penalty recovery the webmasters uses several tools which check the authenticity of the back links. In several cases it has been noticed that the website has thousands of back links on different websites and therefore the checking process of health of each back link becomes very time consuming. In some cases the back links are submitted to a website which has nothing relevant with the target website. In other cases the back links are submitted to blog networks. This turns the back links into bad back links and the search engine crawler do not consider such links.

While searching for back links the search engine crawlers looks for different aspect and then give the weight age to a back link. Each back is considered as a vote by a crawler however every back link is not treated the same and there are some aspects of back links which differentiate it with others. All of these facts are considered by webmasters while performing unnatural links penalty recovery. This allows the webmasters to look for bad back links more efficiently and will in turn help in increasing the rank of a website. So make sure that you hire the right link removal service.

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Jim Williams is an ex-journalist and professional PR. He is interested in Web 2.0, the latest marketing trends, web services, SaaS and SOA.

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