|By PR Newswire||
|September 10, 2013 09:45 AM EDT||
LOS ANGELES, Sept. 10, 2013 /PRNewswire/ -- If you are a local business owner, foodie, musician or homeowner the chances are that you have heard of Yelp. Yelp compiles user reviews and recommendations for every type of business you could imagine. Since launching in 2004, it has become the world's most popular review site essentially supplanting the Yellow Pages and Better Business Bureau as the 'go to' for local business search and credibility.
Yelp has this uncanny ability to be business owner's best friend on one spectrum or the wicked witch of the west on the other. The staggering stats surrounding the review site lean toward conclusions that business owners are forced to take notice. A recent study by Merchant Warehouse states, "93% of people who research a venue on Yelp tend to make purchases at those businesses if they feature positive reviews."
Business owners have been complaining for years regarding the giant review site. Thousands of businesses share similar sentiments that Yelp manipulates reviews and ratings to favor those businesses who advertise with them. Dan from Moonlight Video in Los Angeles states, "Every positive review I get goes straight to the filtered page. Any negative review I get stays on the public page." Moonlight Video's ratio of 6 public reviews and 18 filtered reviews raises an eyebrow to Dan, and thousands of other business owners who share the same struggles with Yelp. Small businesses more than ever are starting to wise up in efforts to be proactive and take action.
Small businesses are taking note of the rise in consumer demand for online information. Today 66% of small businesses spend more time on social media sites, compared to a year ago.
Quality Media, a Los Angeles based company managing local businesses social media sites for the last two years works with thousands of businesses across the nation to manage sites such as Facebook, Twitter, Yelp, TripAdvisor and Google+.
Sonia Lettig, National Sales Director for Quality Media states "We want to help businesses build their presence and reputation online, and really have it mirror the product or service the business actually offers. We meet thousands of businesses who offer incredible products/services, but unfortunately their online reviews and presence is completely misrepresented. A business owner can no longer afford to ignore their rating and millions of potential customers looking for them on Yelp." In efforts to help struggling business owners, Quality Media a digital marketing company has made it their mission to help businesses increase exposure online, while maintaining a strong reputation online.
Tom of West Coast Tire and Service, a top car service and repair shop in Los Angeles has been a customer of Quality Media since the beginning of the year. Tom states, "Quality Media has been unbelievably helpful. They have grown my online presence and helped maintain my status. My only regret is not using them sooner."
Another business owner Tony Pescorella of Modern Leather Goods in New York says, "Extraordinarily happy with Quality Media's management of my Yelp account. They have increased my foot traffic and have done an amazing job engaging with my audience."
It's clear that more and more business owners are seeking solutions from expert marketers to ensure that their online presence is in tip top shape. 72% of consumers trust online reviews as much as personal recommendations. With stats like this it is no wonder why more local business owners are placing their attention online. Most business owners think it's best to leave their social media management to expert companies like Quality Media. Probably the right move.
SOURCE Quality Media