TORONTO, Sept. 29 /PRNewswire/ -- EdgyJewelry.com (http://www.edgyjewelry.com/) today announced its official launch into the Internet jewelry retail market. The website offers a diverse collection of high quality diamond simulants finished in fine jewelry tradition.

"We want to democratize the jewelry industry by filling in gaps and offering choices," said Mark Wai, EdgyJewelry's founder and CEO. If you're looking for elegant pieces -- we have it. If you're looking for everyday wear -- we have it. If you want mix and match -- we have it. We feel everyone should be given the SAME opportunity to satisfy their desire to look good and feel good."

EdgyJewelry.com offers rings, earrings, pendants, bracelets, sets, chains and accessories set in white gold and silver. "We will have new items every two weeks," said Wai. "Our collection has no boundaries. Simple, versatile, classic, contemporary, gender-neutral -- there is something for everyone and their extended family -- pets."

"EdgyJewelry.com is not just another jewelry e-Tailer. Our point of difference is our commitment to offering the highest quality products at reasonable and affordable prices. Compared to natural diamonds, our stones are flawless and in D color only. The diamond simulants are precision-cut and naked eyes cannot tell them apart. Experts can only tell they are man-made using sophisticated professional equipment," explained Wai.

All of EdgyJewelry's rounds, from the main stone to the smallest accent stone, are exquisitely Hearts and Arrows ("H&A") cut. All other shapes are also cut to achieve perfection in polish, symmetry, and proportion. "Quality is our prime focus. We pay a lot of attention to details and proportions -- resulting in a very loyal following worldwide, all by word-of-mouth," continued Wai.

Beautiful jewelry is no longer limited to upscale retail stores where most people are left to indulge by window shopping. With the launch of EdgyJewelry, owning fabulous jewelry is no longer just a dream ...

About EdgyJewelry.com

EdgyJewelry (http://www.edgyjewelry.com/) is an Internet jewelry retailer offering a range of high quality jewelry and accessories based in Toronto, Canada. With the tag-line "Elegance Redefined," the company is the brainchild of a group of fashion aficionados and industry experts with the view to bring top quality jewelry to everyone, not just the privileged few. EdgyJewelry offers a diverse jewelry collection to suit all occasions, age groups and nationalities.

CONTACT: Susan Luc of EdgyJewelry.com, press@edgyJewelry.com

Web site: http://www.edgyjewelry.com/