|By Business Wire||
|September 10, 2013 11:38 AM EDT||
Multi-award winning digital agency Smart Cookie (formerly Mediastation) has today announced the appointment of Matt McKinney as Head of Studio. Matt is recognised as one of the UK’s leading CGI experts. His most recent credits include CG Supervisor for series five to seven of ‘Doctor Who’ and he worked with the ‘Merlin’ team to win a BAFTA for visual effects, as well as awards from the Visual Effects Society.
Smart Cookie deliver creative solutions and break through ways for brands to engage their customers. They are one of the UK’s top specialist digital agencies and work for some of the World's premium brands and top agencies.
Chris Searson, Chairman of Smart Cookie, explained why he is so excited that Matt has joined the Smart Cookie team; “Matt has been behind some of the most creative and renowned CGI work that the UK has produced over the last few years. The shows he worked on were also run to tight timetables and on limited budgets so he is used to producing outstanding work within challenging parameters. Our clients will love him.”
Matt was a key player in the Mill TV and Film team for eight and a half years. During that time the team won: two BAFTAs, a Royal Television Society award, and a Visual Effects Society award. The team has made the BAFTA shortlist for Doctor Who every year since 2007.
Matt’s credits for Dr Who are vast but include the Weeping Angels, the Dalek Mothership, the Sycorax Spaceship and Spaceships Over Stonehenge (the episode CGI team was led by Matt and won the Royal Television Society award for visual effects). At Merlin Matt’s credits include the Fighting Skeletons (the episode won a BAFTA for visual effects).
Matt welcomes the challenge of the new role. “I’m really excited by the opportunity. Smart Cookie have an international reputation for being at the cutting edge of CGI for marketing purposes. They have a fresh approach to engaging customers by entertaining them and I’m really looking forward to being part of the team.”
Smart Cookie, who recently won a Gold Stevie for International Business Growth, expect Matt’s arrival to firmly establish them as one of the most creative teams in the World.
Notes to Editors
Smart Cookie are 'Experience Creators' in the digital environment. They focus on delivering creative solutions and break through ways for brands to engage their customers by recognising and exploiting the potential of cutting-edge technology. They are one of the UK’s top specialist Digital Agencies and work for some of the World's premium brands and top agencies. Smart Cookie have recently opened an office in Dallas.
Smart Cookie have won a number of awards including:
- Gold Stevie® Award in the International Growth Business of the Year 2013
- Addy Award - Best of Show winner - for The Wizarding World of Harry Potter
- Two Webby Awards 'The People's Choice' and 'Best Web experience' 2012 for The Wizarding World of Harry Potter online experience.
- Golden Camera Award for "Nothing Comes Close"
- Gold Camera Award for Special FX
Services offered: Commercials & Advertising, Corporate Communications, 3D Animation and Visualisation, Photo-Realistic CGI, Character Design & Animation, Stereoscopic 3D Production, Animation & Motion Graphics, Gesture Controlled Experiences, Exhibitions, Conferences & Events, Experiential Applications, Touchscreen Applications, Stage Show Graphics, 4D Ride / Experience Films, Interactive Digital Signage, Online Experiences, Presentations, E-Learning, Augmented Reality, Mobile / App Development, Game Development, Bespoke Software Creation
Smart Cookie are based in Guildford, Surrey, England with a second office in Dallas.