|By Marketwired .||
|September 11, 2013 11:45 AM EDT||
NEW YORK, NY -- (Marketwired) -- 09/11/13 -- JG Black Book (JGBB), an international marketing firm specializing in travel, tourism, and luxury lifestyle brands, has been named the British Virgin Island's agency of record for trade and public relations services in key South American markets. As of September 1, 2013, JGBB began promoting the British Virgin Islands to markets including Brazil and Argentina via strategic integrated marketing as well as trade and media relations.
The British Virgin Islands Tourist Board is a government agency that handles all marketing efforts for tourism in the British Virgin Islands, which are comprised of approximately sixty Caribbean islands ranging in size from 12 miles long and 3 miles wide to tiny uninhabited islets.
"Latin America, in particular Brazil, is an emerging market on a global stage, especially within the travel and tourism space and its expanding markets and strong growth in outbound tourism represent a huge opportunity for the British Virgin Islands. We are honored to become an extension of the British Virgin Islands and will take a proactive role to launch forward-thinking campaigns, ultimately gaining the destination exposure within this important demographic," said Jena Gardner, president and chief executive officer of JG Black Book.
Premier and Minister of BVI Tourism the Honorable Dr. D. Orlando Smith noted the importance of increasing its presence in the South American market, saying, "As part of our global tourism strategy, we are expanding into new and emerging markets. One such market is Brazil. Brazil presents considerable opportunity for the BVI. It also gives a platform to launch initiatives in additional Latin American countries such as Argentina and Chile."
About JG Black Book
JG Black Book, a division of Global Group by JG, is an international travel marketing firm headquartered in New York City with offices in the UK, Sao Paulo and Buenos Aires. The firm helps companies gain exposure, build brands, establish networks and increase sales within the travel and tourism industry. JG Black Book provides travel companies and destinations with an integrated portfolio of marketing, branding, public relations and travel trade representation services on a global scale. For more information on JG Black Book: www.jgblackbook.com or 212-967-5895.