|By Marketwired .||
|September 12, 2013 12:01 AM EDT||
MOUNTAIN VIEW, CA -- (Marketwired) -- 09/12/13 -- Ooyala, the leading innovator in premium video publishing, analytics and monetization, today previewed a new mosaic player that will provide publishers with the ability to stream up to five live or on-demand video feeds at the same time across multiple devices. This product will make it possible for any broadcaster to cost-effectively roll out new video experiences such as multi-camera views of sporting events, viewer-controlled switching between multiple live events or on-demand videos, or video advertising insertions that don't interrupt a live event.
Ooyala's new mosaic player, which was demoed today at NextTV Summit in San Francisco, will improve the TV experience for the viewer and for broadcasters or media companies looking to earn more money from Internet-delivered video.
"This product is emblematic of our around-the-corner thinking and has the potential to dramatically increase engagement and revenue for our broadcast customers," said Sean Knapp, co-founder, executive vice president and chief product officer at Ooyala. "TV over IP is not only easier and more cost-effective to deploy, it offers better experiences than broadcast TV -- for the viewer and for the companies producing high-quality content."
Historically, mosaic players have been desktop-only experiences that taxed the processing power of the computers on which the content was being watched. Ooyala's mosaic player will be available initially on PCs and soon on tablets, smartphones and other connected devices too. Compared to traditional broadcast TV experiences where the only option for the viewer is to switch channels, Ooyala's new mosaic player will allow the viewer to adjust and direct their own version of the broadcast.
In addition to displaying multiple live feeds at once, the multi-feed mosaic player can blend live and on-demand video content, and will enable 'watch later' or DVR-like capabilities. For example, when watching a live performance a viewer could pull up a pre-recorded interview with the lead singer, and either watch the interview immediately or mark it to watch after the performance.
Like most Ooyala products, the mosaic player will incorporate Ooyala's advanced analytics engine, which allows publishers to track engagement metrics for each video stream and promote or feature the content that is performing best. In addition, leveraging Ooyala's analytics and machine-learning technology the publisher can create personalized channels for each viewer and turn on alerts that pop up recommending content based on the viewers behaviors and preferences. In other cases, publishers may choose to maintain control of a video quadrant for ads, partnership messages or pre-set videos.
The new mosaic player will be in pre-release with select customers later this year.
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.