NEW YORK, Oct. 2 /PRNewswire/ -- Doublespace, a 25-year old brand design and integrated marketing agency today announced it has surpassed 100,000,000 hits on the GUESS Watches' Faces to Watch Global Model Search web network. Since its launch in August, the multi-national web network of (31) sites designed to support the 2-year global promotional campaign by GUESS Watches has steadily grown in traffic, page views and average page view time. Registered online applications for the model search currently exceed 45,000 men and women from around the world.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061002/NYM052-ahttp://www.newscom.... )

"This has been an exciting and gratifying campaign to help create, said Jane Kosstrin, Founder and Chief Creative Officer of Doublespace. It was an extraordinary collaboration with the GUESS Watches' team that enabled us in just under six months to produce a robust integrated campaign platform including (31) web sites, viral marketing programs, prints ads, outdoor, in- store and other targeted promotional programs." Advertising will appear in (37) editions of ELLE plus additional global publications including Cleo, Glamour, Cosmopolitan and more. In-store and outdoor materials developed in (24) languages include counter cards with take-one brochures, posters, banners, and bus wraps.

The winners of Faces to Watch, one man and one woman, will become the next faces of GUESS Watches around the globe in selected marketing campaigns. Ten men and ten women finalists selected by Paul Marciano, co-chairman, co-chief executive officer and creative director of GUESS?, Inc. will be flown to a gala weekend in Basel, Switzerland in April 2007 where the two winners will be named. The one man and one woman who are chosen will be featured in an ad campaign in ELLE Magazine in the fall of 2007, in the GUESS Watches' 2007 holiday catalogue, and in point-of-sale advertising in over 20,000 locations worldwide.

Faces to Watch builds on the prior success of GUESS Watches' Timeless Beauty model search to deliver worldwide promotional opportunities incorporating key marketing elements and expanded media. Doublespace previously served as the agency of record for the Timeless Beauty campaign. "The opportunity to advance a second successful program with GUESS underscores some of the strengths of Doublespace, said Ross Anderson, Doublespace's Chief Strategy Officer. Many of our clients have long-term relationships with our company because we provide senior leadership that works as an integrated member of their business team -- we understand how to translate strategy and creative concepts into outcomes-driven executions and we do that with an agility, creativity and budget sensitivity that competitors do not offer. Through our 'Skills Partners Network,' many of whom we have worked with for more than a decade, we offer the scalability of a large agency with the focused competency of a boutique."

For more information about the GUESS Watches' Faces to Watch Global Model Search, please visit http://www.facestowatch.com/.

About Doublespace

Doublespace is a 25-year old integrated communications agency -- with the heart of a design company powered by the intelligence of a marketing organization. Doublespace develops breakthrough creative solutions including high-impact brand identities, emotive multi-media campaigns, engaging new products and innovative new business concepts for market-leading brands across the entertainment, publishing, consumer products/retail, financial services, technology, energy and non-profit sectors. Doublespace is a continual front-runner on the leading edge of the digital revolution -- pioneering design of intuitive user-interfaces and initiating applications development of emerging technologies on the web medium. A principal contributor on launch teams for cultural icons Vibe Magazine, ESPN2 and South Park, the company's clients history includes work with such leading brands as; GUESS Watches, ELLE, ELLE Dicor, Graco Children's Products, Citibank, MasterCard, U.S. Trust, Morgan Stanley, Microsoft, IBM, Rodale, Men's Health, MTV Networks, Time Warner, Warner Music, Crunch Fitness, Ben & Jerry's, Carnegie Hall and, the Brooklyn Academy of Music. Since its founding, Doublespace has produced a portfolio of award-winning work that has been included in numerous national/international museum collections, books and publications around the world.

GUESS Watches, Faces to Watch and Timeless Beauty are all marks of GUESS?, Inc.

CONTACT: Ross Anderson, Chief Strategy Officer, Doublespace,
+1-212-366-1919, anderson@doublespace.com

Web site: http://www.doublespace.com/
http://www.facestowatch.com/