|By Marketwired .||
|September 12, 2013 07:17 PM EDT||
LAS VEGAS, NV -- (Marketwired) -- 09/12/13 -- After a successful 17-year relationship with SPEED, Barrett-Jackson, The World's Greatest Collector Car Auctions, announced today that it is expanding its auction coverage, with programming now available on several platforms on the FOX Family of Networks.
Barrett-Jackson's sixth annual Las Vegas auction, held September 26-28, 2013, will be the first to be broadcast live on three different FOX networks: FOX Sports 1 (FS1) -- which is the re-launch of SPEED and one of the largest national 24-hour multi-sports networks ever offered; FOX Sports 2 (FS2), which is the re-branded FUEL TV, carrying a wide array of sports and events designed to appeal to a younger demographic; and the National Geographic Channel.
The groundbreaking mix of coverage means that Barrett-Jackson auction programming will be available to the largest audience in collector car auction history, further establishing the auction as a world-renowned lifestyle experience.
These new platforms will also attract a much more diverse audience to the collector car hobby, specifically with coverage on National Geographic, which features award winning programming that appeals to a broader demographic. With this change, viewers who haven't traditionally followed automotive programming can witness the non-stop action of this one-of-a-kind auction in their living rooms for the first time.
Existing Barrett-Jackson fans that enjoy watching hundreds of classics, hot rods and exotics as they cross the auction block will now have more opportunities than ever to catch the live action.
There will be 22 hours of live, high-definition TV coverage of the Barrett-Jackson Las Vegas auction and broadcast hours are as follows:
- Thursday, September 26: 2 p.m. - 8 p.m. PDT live on FOX Sports 2
- Friday, September 27: 12 p.m. - 2 p.m. PDT live on FOX Sports 1, 2 p.m. - 4 p.m. PDT live on FOX Sports 2 and 4 p. m. - 8 p.m. PDT live on FOX Sports 1
- Saturday, September 28: 12 p. m. - 8 p.m. PDT live on National Geographic Channel
Viewers will be able to keep up with the action thanks to a few very notable hosts including Bob Varsha (@bobvarsha) and Matt Stone (@MattStoneCars) in the broadcast booth and block analysts Mike Joy (@mikejoy500) and Steve Magnante (@SteveMags426). Background and features will be with Rick DeBruhl (@rickdebruhl), Justin Bell (@justinbelltv) and Ralph Sheheen (@ralphsheheen), and the social garage will be run by April Rose (@tweetAprilRose) and Tom Jensen (@tomjensen100).
"We have been fortunate to have had a great partnership with SPEED for the last 17 years and feel they have done a tremendous job of capturing our one-of-a-kind auction experience for viewers at home," said Craig Jackson, Chairman and CEO of Barrett-Jackson. "We're excited about the evolution of our relationship with FOX and look forward to this new chapter in our shared history. The Las Vegas auction will be available on live TV to more viewers than any other collector car auction in history. This is an incredible opportunity to expand our audience and attract new fans."
"We know our regular Barrett-Jackson audience will continue to follow us at our new homes," said Rick Miner, FOX Sports Executive Producer for Barrett-Jackson Collector Car Events. "In addition, showcasing Barrett-Jackson on National Geographic, and the 24-hour sports platforms of FOX Sports 1 and FOX Sports 2, is a unique opportunity to expose and expand the Barrett-Jackson brand to a new audience, many of whom may never have been exposed to the lines of a great collector car, or the intensity of auctioning off a rare piece of automotive history at no reserve - with all the energy and excitement that kind of Mano-a-Mano battle creates."
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson, the world's leading collector car auction and automotive lifestyle event, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. The company produces "The World's Greatest Collector Car Auctions" in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Reno Tahoe, Nev., where hundreds of world's most sought-after, unique and valuable automobiles cross the block in front of a global audience. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. With an unprecedented expert staff, including Craig Jackson, Steve Davis and Gary Bennett who have over 130 years of combined experience in the automotive field, Barrett-Jackson offers the most diverse and desirable inventory accompanied with trustworthy and transparent customer service. More information about Barrett-Jackson, including details on expanded television coverage on the FOX family of networks, including National Geographic, can be found at www.barrett-jackson.com, or by calling (480) 421-6694. 'Like' us on Facebook or follow us on Twitter @Barrett_Jackson.
About FOX Sports 1
FOX Sports 1 is a new national 24-hour multi-sport channel launching on August 17 and boasts nearly 5,000 hours of live event, news and original programming annually. The channel has seven pillar sports: college basketball and football, MLB (in 2014), NASCAR, NFL (ancillary programs), soccer and UFC. College football is highlighted by regular season coverage of Big 12, Pac-12 and Conference USA games, while the college basketball spotlight shines on the Big East, Big 12, Pac-12 and Conference USA and the Big East men's basketball tournament. Starting in 2014, select MLB League Championship Series and Division Series games as well as regular season games are coming to the channel. FOX Sports 1 also carries select NASCAR Sprint Cup Series events beginning in 2015; NASCAR Camping World Truck Series races; the NASCAR Sprint All-Star Race; and all Speedweeks coverage, including Daytona 500 Qualifying, Sprint Unlimited at Daytona, (2014, 2017-22) the Budweiser Duel, and NASCAR Sprint Cup Series and NCWTS Practice and Qualifying sessions. Additionally, FOX Sports 1 carries NASCAR RACEDAY, NASCAR VICTORY LANE, NASCAR RACE HUB shows, as well as live coverage of industry-leading BARRETT-JACKSON COLLECTOR CAR AUCTIONS. The channel also carries the world's most prolific club soccer competitions, like UEFA Champions League, UEFA Europa League and CONCACAF Champions League, along with the world's oldest soccer competition, the FA Cup; plus CONCACAF Gold Cup; CONCACAF Qualifiers, EURO 2016 Qualifiers; 2018 FIFA World Cup Qualifiers; FIFA Women's World Cup in 2015 and 2019; FIFA Men's World Cup in 2018 and 2022. In addition to Saturday pay-per-view preliminary cards, Wednesday nights are home to the UFC with UFC TONIGHT, live events and THE ULTIMATE FIGHTER. FOX SPORTS LIVE is FOX Sports 1's flagship 24/7 news, opinion and highlights program, providing around the clock coverage through regularly scheduled programs, hourly updates and an information rich ticker. Original programs include: FOX FOOTBALL DAILY, CROWD GOES WILD, a new live sports entertainment talk show hosted by Regis Philbin; and the groundbreaking BEING: documentary franchise. FOX Sports GO, a groundbreaking authenticated mobile sports experience for iPhone, iPad, Android devices and the web, serves as the channel's digital extension. The app offers more than 1,100 live games and events from cross FOX Sports, FOX Sports 1 and FOX Sports' 22 regional sports networks, as well as scores, highlights, news, stats and analysis. For more information visit www.FOXSports.com/FOXSports1.