|By Marketwired .||
|September 13, 2013 06:47 PM EDT||
SALT LAKE CITY, UT -- (Marketwired) -- 09/13/13 -- What can a web marketing company do to improve client approval ratings?
As an experienced Internet marketing firm, providing affordable SEO services for the past ten years, i4 Solutions is aware of the struggle to provide content that tells the right story. Their new standards for developing presentation materials are becoming something of a fan favorite to many clients. The process begins with a questionnaire that begins by asking the client what voice they want their content written with. This includes: first-person, third-person, and third-person omniscient. For those who don't have a background in grammar or English, there will be example paragraphs that help illustrate how each style reads, and the flow of information.
Why is this so important to clients?
When a web marketing company is developing presentation materials, the premise of telling a client's story in their own way becomes extremely vital to the process. For instance, if the Internet marketing firm is telling a story about that client that overpromises their services, this produces negative feedback from website visitors. As is always the case with affordable SEO services, there is a need to control costs, while providing a compelling body of work to clients. This new program from i4 Solutions is not a magic bullet to perfect messaging, but it does go a long way for improving the satisfaction of business owners.
When will the new program be implemented?
At this time, i4 Solutions is working on what is possible for their Internet marketing firm, fair for the client, and appropriate for employees. Once the variables surrounding their affordable SEO services have been weighed out, the new plan will roll forward for testing. The web marketing company is planning a final implementation no later than the end of October 2013. While they have spent many years developing effective methods for examining client marketing materials and putting together presentations, there are still steps to take in ensuring that the business' story is told in a manner appropriate to their tastes. "We found that everyone has a writing style that they enjoy," said Brandon Anderson, Co-Founder of i4 Solutions, "and many clients would like their work produced in a voice that is more edgy or objective than standard marketing verbiage." The company claims that they are getting away from '1980s style messaging' in favor of a more human approach. This will provide greater benefits with the search engines as visitors click through more often when seeing the phrases they are accustomed to appearing on their favorite sites. For more information, please visit: http://www.i4.net