|By Marketwired .||
|September 14, 2013 02:50 PM EDT||
TORONTO, ON--(Marketwired - September 14, 2013) - Since debuting its new brand in April, Marketwired has steadily expanded its product offerings and added world-class talent and expertise to help clients discover new ways to connect with the right audiences and uncover insights that help drive better business decisions. Today, that evolution continues with the launch of Marketwired's redesigned website and blog.
"Building off of our Marketwired branding, the new site provides quick access to a wealth of content by product area or vertical market, ensuring that clients and prospective clients can quickly get to the information they need most. Everything is united under one contemporary, user-friendly website," said Marketwired CMO Kurt Heinemann.
The new website houses Marketwired's entire product offering including its best-in-class news distribution and reporting services as well as industry-leading MAP and Heartbeat social media monitoring and analytics platforms, powered by Sysomos. In addition to a new look and unified content, the website has more user-friendly navigation that makes it easy for clients and visitors to zero in on their area of interest. Marketwired also added new content such as:
- Product overviews for Marketwired's entire line of solutions
- A library of videos, whitepapers, tip sheets and other useful resources
- New case studies with an inside look at how companies are using Marketwired solutions to give themselves the edge in an increasingly competitive marketplace
The redesigned blog features three areas of interest -- PR and IR, social intelligence and small business. Prior to the unified website, each was housed in a separate location. As before, visitors can subscribe to each area individually but access is made easier via a single location where they will find insights into social media, new developments in business communication, industry trends, and strategies for opening up new opportunities.
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).