|By Business Wire||
|September 15, 2013 08:00 PM EDT||
NowThis News, the first video news network for the mobile and social generation creating the news in your pocket, today announced a first-of-its-kind video interview with Newark Mayor and Senate hopeful, Cory Booker, on Instagram. This marks the first time a news organization has interviewed a political candidate exclusively on this social platform.
"NowThis News is the news in your pocket, made for a generation of consumers that live on mobile and social," said Ed O'Keefe, Editor-in-Chief of NowThis News. "Cory Booker is the perfect candidate for this innovative interview on one of the world's most popular social networks. We are bringing news to the audience, where and how they like to watch it."
Along with iOS and Android apps, NowThis News leverages its growing audiences across social networks like Instagram, Facebook, Twitter and Vine to deliver over 35 daily videos for users that want the news in their pockets. As the first news organization to create a news channel specifically for Instagram and Vine, NowThis News reaches a growing demographic of people who want to seamlessly access video news throughout the day.
NowThis News will publish the first of five Instagram video interviews with Mayor Cory Booker at 8 pm E.D.T. on Sunday, September 15 on http://instagram.com/nowthisnews and will continue posting an interview each day throughout the week at that time.
If you’re a newsmaker, storyteller or influencer and want to be a NowThis News contributing #Instaview Video Journalist, contact Marcy Simon at email@example.com or call (+1)917-833-3392.
ABOUT NOWTHIS NEWS
NowThis News is the first video news network for the mobile and social generation that delivers original content on a variety of topics that range from 6, 15 and 30 to 50 seconds. Video segments are tailored to each platform, social network and device. The company was founded in November 2012 by Huffington Post co-founder and former Chairman Kenneth Lerer, former Huffington Post CEO Eric Hippeau, Bedrocket founder and CEO Brian Bedol and Oak Investment Partners Managing Partner Fred Harman. NowThis News technology pushes over 35 original news videos every day across multiple platforms from bureaus in New York and Washington, D.C.