|By PR Newswire||
|September 16, 2013 07:07 AM EDT||
LONDON, September 16, 2013 /PRNewswire/ --
Dutch social enterprise disrupts mobile phone market through values and transparency
The first smartphone designed and produced by putting social values first showcases this week during the London Design Festival. Starting September 18th the Dutch social enterprise, Fairphone, hosts a two-day Pop-Up Space where people can learn about the considerable challenges faced in the processes behind production, meet the team who has made it all happen and be the first to hold a Fairphone prototype.
15,000 people have already pre-ordered this new smartphone online without ever holding one in their own hands, making this crowd-funded movement more than just a phone. These conscious buyers are part of a movement of consumers who are buying politically and want to change the way products are made.
Bas van Abel, Fairphone's Founder and CEO: "We've opened up parts of the supply chain, dug into the details of making a smartphone. Our first edition Fairphone has sparked a movement of people and organisations that together are working on creating an economy based on fairer principles. Our values-based approach to production, while not perfect, wants to disrupt the focus on technology-centred improvement. Doing so means redesigning the product and the processes behind our global economy by putting people and the environment first. Although our first phone is enabling some early stage interventions that we're proud of, these are only the first steps on our journey to systemic change."
For a few days in the heart of Soho, there will be a Fairphone microcosm with our software partners from Kwamecorp. Pop by and you'll be able to get an insight into why we embarked on the journey, how the phone is built, what it's made of, and how you can repair it yourself (easier than you'd think!). Live demonstrations and presentations, urban mining and design workshops, a hackathon by partners Kwamecorp, the RSA's Great Recovery Project, Forum of the Future and the Restart Project. Full programme here.
Get to grips with the concept and you'll begin to understand Fairphone's mantra: "If you can't open it, you don't own it."
Fairphone Pop-Up Space
94 Berwick Street
W1F 0QF London
Official opening by RSVP: 18 September - 5pm
19 and 20 September - 10am / 10pm
Workshops: see programme. Please RSVP.