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SYS-CON MEDIA Authors: Elizabeth White, Hovhannes Avoyan, Pat Romanski, Rex Morrow, Datical, Liz McMillan

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Issuu, the World’s Fastest-Growing Digital Publishing Platform Expands from Europe to Silicon Valley, Hires Chief Executive Officer and Appoints Google Executive to Board

Issuu, the world’s fastest-growing digital publishing and discovery platform with over 65 million unique users and 14 million publications, today announced that the company has hired Joe Hyrkin as Chief Executive Officer and has expanded from Denmark to open new offices in Palo Alto, California to focus on growth in the heart of Silicon Valley. Additionally, Issuu’s Board of Directors has named Google technology and social media veteran Bradley Horowitz to its board.

Joe Hyrkin, newly-appointed CEO of Issuu (Photo: Business Wire)

Joe Hyrkin, newly-appointed CEO of Issuu (Photo: Business Wire)

“Issuu is transforming the way readers discover and engage with publications online and how publishers distribute and monetize content. The company has experienced a tremendous amount of traction just in the past few months, growing from 11.5 to over 14 million publications since June,” said Joe Hyrkin, Chief Executive Officer. “I’m excited to join Issuu at this pivotal time and with our new presence in Silicon Valley, we can expand our partnerships with leading brands and publishers. As we’ve done throughout our history, we will continue to transform the digital content landscape with a focus on connecting great content with people who are most inspired by it.”

According to a recent report from PriceWaterhouseCoopers it is predicted that consumer spending on digital magazines will exceed $80.2B by 2016. And while newsstands sales fell and subscriptions remained flat, GfK MRI’s latest Survey of the American Consumer, the industry standard for magazine audience ratings in the U.S, digital magazine readership increased 83% over the past year.

Issuu’s platform delivers an immersive, visually captivating reading experience and its publishing tools have become the de facto standard for publishers to digitize and deliver their content online. Issuu allows readers to discover high-quality content from a wide range of publishers globally. Its depth and breadth of content spans mainstream publications such as V Magazine to special interest and enlightening magazines such as Vice and Red Bulletin and portfolios by the artist, Tom Sachs.

"Issuu plays an important role in the content discovery ecosystem. It's exciting to discover a platform that effectively connects readers with the content they love, while enabling great publishers to thrive in the digital universe,” said Bradley Horowitz, Vice President of Product Management, Social Products Division at Google. “I have been impressed by what Issuu has built so far, and I'm excited to help guide their continued growth and global expansion. In the two decades I've known and worked with Joe Hyrkin, he has consistently demonstrated a uniquely bold vision around the democratization of content, making him the ideal person to lead Issuu."

Joe Hyrkin brings more than 20 years of tech and publishing sector expertise to the Issuu team. Previously CEO of Reverb as well as Entrepreneur in Residence at Trinity Ventures, Hyrkin has also held top leadership positions at Gaia Interactive, Yahoo!, Flickr and Virage, Inc.

Bradley Horowitz is Vice President of Product Management, Social Products Division at Google. Previously Bradley led product management for Google’s consumer application sector managing products such as Gmail, Google Talk, Google Docs, Google Voice and Calendar. Previously he directed advanced development at Yahoo!, and played a key role in its acquisition of Flickr. A technology and social media visionary, Horowitz will be instrumental in helping to guide Issuu’s strategy and vision as the company expands.

Issuu also appointed other key executives including Scott Kinzie as Vice President of Marketing and Nitin Gupta as Vice President of Business Development.

About Issuu

With more than 65 million unique monthly visitors and over 14 million publications, Issuu is the fastest-growing digital publishing platform in the world and is rapidly becoming the place readers go to discover new content and publishers use to find a worldwide audience. With tens of thousands of new publications added daily and an unparalleled breadth of content on virtually every topic, Issuu reaches readers on tablets, desktops, laptops, and smartphones – with no subscription fees or monthly charges. Publishers can use the Issuu platform to upload visually rich content, and gaining granular insight on reader characteristics and preferences and access to new business models. Issuu was founded in Copenhagen, Denmark and is financially backed by Sunstone Capital.

Learn more at Issuu.com.

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