SYS-CON MEDIA Authors: Mat Mathews, Newswire, David Smith, Tim Crawford, Kevin Benedict

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VeraData Is Excited to Announce New Catalog Buyer List Under Management: Alloy Apparel Catalog

FORT MYERS, Fla., Sept. 17, 2013 /PRNewswire/ -- VeraData is excited to announce a new file under list management: Alloy Apparel Catalog Buyers. The buyers on this list represent the highly coveted group of young women direct mail and online catalog buyers.  Available selects include: Dollar Amount of Purchase, Recency, Number of Purchases, Age, Income, Marital Status and more.

"This list property is an excellent addition and is unique because most cataloguers don't make their lists available for direct rental.  Additionally, Alloy Apparel has a substantial customer base of approximately 500,000 buyers." said Matt Kaiser of VeraData.  "This is obviously a great fit for nearly every fashion or apparel mailer in the country.  Plus, the fact that this data comes in fresh each month and is fully selectable by demographics is a benefit to any marketer."

"List management is a great way to generate additional revenue from our current direct marketing program" said Brian Lattman, President of Alloy Apparel and Accessories. "VeraData has a strong team, great technology and they add value to our list for other mailers through enhancements and leading edge analytics – which will help increase rental revenue and broaden the usage to non-competitive segments."

Alloy Apparel and Accessories is a multi-channel retail company primarily marketing to women 17-45, providing apparel, accessories, and footwear to fashion conscious consumers through its website and direct mail catalogs.

VeraData is located in Ft Myers, FL and is a leading provider of data and analytic services for direct marketers. Contact one of our strategists today to test Alloy Apparel's list or for assistance with thoughtful List Recommendations for your company's marketing plans.

Media Contact: Brian Lattman  VeraData 
7680 Cambridge Manor Place, Ft Myers, FL  33907 
(800) 561-9927

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